Full-Time Paid Search Manager

• Own and manage the paid search program at Hostaway - Google Ads, Meta, Linkedin, Bing, TikTok, etc.
• Optimize our pay-per-click program to maximize leads, MQLs, SAL, SQLs, and wins
• Report performance on a weekly/monthly/quarterly cadence.
• Optimize bids and budget to maximize performance and ROI of all pay-per-click efforts
• Conduct keyword research to ensure our ads target the most amount of relevant keywords and ICP users.
• Write ad copy that drives conversion and collaborate with design teams on effective ad creatives.
• Design and conduct A/B tests to optimize ad creatives and landing pages to increase conversion rates.
• Develop a testing roadmap comprised of the latest industry trends, tools, and best practices in digital marketing and growth to enhance our marketing strategies.
• Stay current on pay-per-click / search engine marketing practices and collaborate with peers on the Marketing team.

• 5+ years experience in pay-per-click, search engine marketing, managing multi-million-dollar budgets, and managing campaigns across multiple platforms. The platforms we will focus on are, Google Ads, Meta, Bing, Linkedin, and TikTok
• Experience with Google Ads & Google Analytics and Google Tag Manager
• Expert level proficiency in reporting and analyzing full funnel metrics
• Expert level ability to report success via various metrics including ROI, ROAS, CAC, LTV, payback time, churn, retention, etc.
• Competency in competitor research and tools like SEMrush and Ahref
• Experience in A/B testing
• Experience using relevant AI tools
• Bachelor’s degree in marketing, advertising, communications, or related field

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