Full-Time Paid Social Media Designer (AI-Enhanced)

ThinkBait, the innovative marketing hub for Neilson Financial Services, is seeking a Paid Social Media Designer (Statics, AI-Enhanced) to rapidly produce high-volume, impactful static ads across multiple life insurance brands. You'll leverage the latest AI tools and design technology to quickly ideate, iterate, and bring new concepts to market.

As part of our mission to scale efficiently, you'll test and optimize direct response creative for paid social campaigns, ensuring high engagement and swift turnaround of assets.

Key Responsibilities:

1. High-Volume Static Ad Creation: Rapidly design and produce DTC life insurance ads, emphasizing quantity and direct response best practices.
2. Compliance & Adaptability: Work within regulated environments (fintech, insurance) to ensure design adherence to industry standards.
3. AI Integration: Use tools like Photoshop Generative Fill, MidJourney, or similar to expedite workflows and improve creative output.
4. Quick Execution & Iteration: Turn around designs swiftly, incorporating feedback and performance data to refine ads.
5. Collaboration: Partner with marketing and performance teams for alignment on campaign objectives, CTAs, and brand guidelines.
6. Optional Video/GIF Editing: Basic video or GIF editing (e.g., Premiere Pro) is a bonus for creating simple motion assets.

Experience: 2+ years in a direct response or performance marketing design role.

Software Skills: Proficiency in Figma, Adobe Photoshop, and Illustrator. Basic Premiere Pro skills are an asset.

AI & Automation: Familiarity with AI-driven creative tools to speed up asset production.

Efficiency & Speed: Comfortable producing a large volume of work under tight deadlines.

Collaboration: Team-oriented mindset with strong communication skills.

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