Full-Time Paid Social Strategist

In an ever-changing digital marketing landscape, adapt and evolve to thrive.

You're a creative thinker with expertise in paid social campaigns, the e-commerce industry, particularly fashion, jewelry, and beauty.

Using historical data, current trends, and creative problem-solving, develop winning strategies that impact client growth and ROI.

Client-facing role: effectively communicate analysis, interpretation, and action plans.

Fully remote position.

1. Strategically plan campaigns: communicate hypothesis and objective to team and clients.
2. Analyze performance: use data from Meta/Pinterest Ads Manager, Motion, Google Analytics, Shopify, etc., to conceptualize new creatives.
3. Communicate with designers: clearly execute creative brief and bring vision to life.
4. Manage budgets: conduct quarterly analyses to meet revenue targets.
5. Develop strategic plans: combine data analysis and client feedback to optimize targeting, messaging, and campaigns to meet KPIs.
6. Continuously optimize campaigns: tweak creative, copy, audiences, and buying tactics.
7. Conduct multivariate tests: determine best-performing creatives and audiences.
8. Investigate account performance: adapt strategy based on statistical outcomes.
9. Stay updated on industry trends: e-commerce and fashion, jewelry, beauty.
10. Provide insightful reports: monthly for all clients.
11. Lead monthly client meetings: communicate results and strategy.

Required Experience:

• 2+ years paid Meta advertising experience
• 1+ years agency experience creating and executing ideas for e-commerce brands
• Expert knowledge of Meta and Pinterest Ads Manager, Google Analytics, and Shopify
• Managed 5+ clients with budgets over $5,000
• Strong communication and presentation skills
• Proven track record using analytics to drive growth for direct-to-consumer brands
• Understanding of digital marketing principles and paid social best practices
• Solid understanding of marketing research and consumer psychology
• Self-management and multi-tasking skills
• Strong problem-solving skills
• Ability to operate effectively in a dynamic environment
• Bachelor's Degree (Marketing, Business, or related field)

Job Benefits:

• Competitive salary ($65,000-$75,000)
• 100% Remote
• Flexible hours
• Generous paid time off and holidays
• Health insurance
• 401k with 4% match
• Team building and social events
• High-end brand experience
• Growth opportunities

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