Full-Time Paid Social Strategist

In an ever-changing digital marketing landscape, you’ll need to constantly adapt and evolve to thrive in this position.

You're a creative thinker with a wealth of knowledge in paid social campaigns, the e-commerce industry, and the fashion, jewelry, and beauty space.

When faced with a creative challenge, you use historical data, current e-commerce/industry trends, and creative problem-solving to develop winning strategies that impact client growth and ROI.

This is a client-facing role requiring effective communication of analysis, interpretation, and action plans.

This is a fully remote position.

Duties and Responsibilities:

• Strategically plan paid social advertising campaigns and clearly communicate your hypothesis and objective to your team and clients.
• Analyze historical creative performance (using Meta/Pinterest Ads Manager, Motion, Google Analytics, Shopify, etc.) to develop new ad creatives.
• Communicate with your designer to execute on your creative brief and bring your vision to life.
• Manage client budgets and conduct quarterly analyses to meet revenue targets.
• Develop strategic plans and tactical recommendations for targeting, messaging, and optimizing campaigns to meet KPIs.
• Continuously tweak and optimize campaign creative, copy, audiences, and buying tactics.
• Conduct multivariate tests to determine the best-performing creatives and target audiences.
• Investigate account performance and adapt strategy based on statistical outcomes.
• Maintain full awareness of ad account performance and spend pacing.
• Collaborate with the Email Marketing and Paid Search teams for omnichannel campaigns.
• Stay updated on industry trends in e-commerce, fashion, jewelry, and beauty.
• Provide high-quality, insightful monthly reports for all clients.
• Lead monthly client meetings and communicate results and strategy.

Qualifications:

• 2+ years of paid Meta advertising experience
• 1+ years of idea creation and execution at an agency focused on e-commerce brands
• Expert knowledge of Meta and Pinterest Ads Manager, Google Analytics, and Shopify
• Managed 5+ clients simultaneously with budgets over $5,000
• Ability to translate marketing objectives into creative strategies
• Understanding of digital marketing principles, specifically paid social best practices
• Strong communication skills (verbal and written)
• Proven track record of using analytics to provide strategic recommendations and drive growth for direct-to-consumer brands
• Solid understanding of marketing research and consumer psychology
• Self-management skills, ability to juggle multiple projects
• Positive attitude and ability to adapt to a rapidly changing environment
• Problem-solving skills
• Ability to maintain composure under pressure
• Bachelor's Degree (Marketing, Business, or related fields)

Job Benefits

• Competitive salary $70-75k
• 100% Remote
• Flexible hours
• Generous paid time off and holidays
• Health insurance
• 401k program (4% match)
• Team building events
• Experience with high-end brands
• Opportunities for growth

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