Full-Time Performance Marketing Manager

About Us: HighLevel is a cloud-based, all-in-one white-label marketing and sales platform empowering businesses to elevate their digital presence and drive growth.

Who You Are: A data-driven performance marketer with a passion for building scalable customer acquisition strategies. Deep understanding of digital advertising platforms, audience segmentation, and growth funnels. Stay ahead of the latest trends and consistently leverage data to optimize campaigns.

• Develop, execute, and optimize data-driven performance marketing campaigns across paid channels (Google Ads, LinkedIn Ads, Facebook Ads, YouTube, DemandGen, and more).
• Design and implement A/B tests across ad creatives, audiences, bidding strategies, and landing pages.
• Manage day-to-day performance marketing operations, including campaign setup, budget pacing, optimizations, and reporting.
• Analyze campaign data to identify actionable insights and drive improvements in ROI and customer acquisition cost (CAC).
• Build and scale demand generation strategies with a focus on B2B customer acquisition.
• Collaborate with internal teams to align campaign strategies with overall marketing and business goals.
• Develop and maintain dashboards and reports to monitor performance across platforms.
• Stay current on digital marketing best practices and emerging trends.
• Own and manage relationships with external vendors and platform representatives.
• Implement audience segmentation and personalization strategies.
• Drive the creation of compelling ad copy and landing page experiences.
• Maintain rigorous QA processes to ensure campaign accuracy.
• Monitor competitor activities and market dynamics.

• Bachelor’s degree in Marketing, Business, Analytics, or a related field (or equivalent experience).
• 5+ years of hands-on experience managing paid media campaigns in a SaaS or B2B environment.
• Proven experience running A/B tests.
• Strong analytical skills.
• Deep understanding of paid media platforms.
• Proficiency with analytics and marketing tools.
• Experience managing budgets across multiple platforms.
• Strong project management, collaboration, and communication skills.
• Hands-on experience with CRM and marketing automation tools is a plus.
• A proactive, growth-oriented mindset.

• Bachelor’s degree in Marketing, Business, or a related field from a recognized institution in India.
• 5+ years of hands-on experience managing paid media campaigns, preferably in SaaS or B2B environments.
• Strong knowledge of Google Ads, Meta, LinkedIn, YouTube, and DemandGen platforms.
• Proven experience with A/B testing, campaign optimization, and funnel performance analysis.
• Proficiency in tools like Google Analytics, Looker Studio, Tableau, or similar analytics/reporting platforms.
• Google Ads and Meta certifications are preferred.

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