Full-Time Performance Marketing Manager

• Closely monitor and grow performance across paid, organic & other channels, providing weekly updates on paid channel performance in particular.
• Conduct analysis into opportunities & challenges across our channel mix
• Setup, manage and optimise all paid advertising campaigns on Google Ads, Meta, LinkedIn, etc
• Perform ongoing iterative testing and optimisation of all SEM activity
• Troubleshoot and resolve any issues that arise within SEM platforms or associated analytics / tracking platforms
• Lead SEO program by setting strategy and acting as liaison between SEO partner agency and internal stakeholders
• Set channel forecasts and budgets, delivering on both spend and revenue projections
• Regularly report on performance, insights and recommendations on channel activity to internal stakeholders
• Support our client SEM channel by actioning requested account changes & providing advice to our Customer Success Managers, & support client correspondence where required.
• Complete end-to-end tracking and attribution for all initiatives, including analytics, booking conversion and experiment documentation
• Relationship management with any digital marketing agencies supporting traffic optimisation
• Work closely with a cross functional team of product managers, engineers and UI/UX designers to ensure alignment on initiatives, metrics, & support changes as required, including creating tickets for any acquisition channel requirements, while ensuring an outstanding experience for Healthengine users.

• Hands on channel expertise - Google Ads campaign implementation/management/optimisation a must
• Deep understanding of web analytics and attribution eg Adobe Analytics/Google Analytics
• Experience in UX and conversion rate optimisation

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