Full-Time Performance Marketing Manager
Hornet is hiring a remote Full-Time Performance Marketing Manager. The career level for this job opening is Manager and is accepting Germany based applicants remotely. Read complete job description before applying.
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About Hornet
Hornet is the world’s leading queer tech company, providing a digital home for gay men to safely connect with each other — anytime, anywhere. Amplifying the radical, affirmative power of the queer community with cutting-edge technology, Hornet serves the LGBTQ+ community with products such as the gay app Hornet, with over 100 million users worldwide, the gay live-streaming app Hornet Live, and HornetX, a map-based web app for gay guys.
Your role
We’re looking for a data-driven, creative, and results-oriented Performance Marketing Manager to join our Marketing team in Berlin. Key responsibilities:
- Design, manage, and execute user acquisition campaigns across paid media channels (Meta, Google, programmatic, classifieds, display, etc.)
- Own and lead the user acquisition performance marketing plan for HornetX in Germany — our boldest product bet for 2025, focused on the thirst-oriented segment
- Monitor performance and continuously optimize campaigns through data-driven experimentation, A/B testing, and iteration
- Collaborate with creative teams to guide full-cycle ad production, providing insights to inform content direction
- Ensure accurate tracking, robust reporting, and contribute to campaign automation and scaling
What we are looking for
- 3–6 years of hands-on experience executing performance campaigns across Meta (Facebook/Instagram), Google, programmatic platforms, affiliate networks, and SEO
- Strong analytical mindset — confident with data analysis and automating reports (Excel, Sheets, dashboards, etc.)
- Native German speaker with fluency in English. Additional languages are a plus
- Genuine interest or personal passion for the gay dating category — ideally as an active user
Why Hornet
- Our culture rewards ownership, an entrepreneurial mindset and high energy
- Contribute to our mission to provide a safe space for the LGBTQ+ community
- Be our first dedicated Performance Marketing hire, with the opportunity to directly shape growth and brand impact
- Work remotely with a high level of flexibility — though we prioritize candidates based in Berlin, our Marketing team hub