Full-Time Performance Marketing Manager
McFadyen Digital is hiring a remote Full-Time Performance Marketing Manager. The career level for this job opening is Manager and is accepting Worldwide based applicants remotely. Read complete job description before applying.
McFadyen Digital
Job Title
Performance Marketing Manager
Posted
Career Level
Full-Time
Career Level
Manager
Locations Accepted
Worldwide
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Job Details
We’re seeking a Manager of Performance Marketing with 5+ years of hands-on experience planning and executing ROI-driven campaigns across digital channels. This full-stack marketer will manage day-to-day campaign creation, execution, A/B testing, and optimization across paid search, paid social, display, and email channels.
Strong familiarity with CRM and marketing automation platforms, plus a proactive “test-and-learn” mindset, is essential. Experience marketing to B2B audiences is required, and experience in the eCommerce industry is highly desirable.
Top Responsibilities
- Execute multi-channel performance campaigns (SEM, paid social, display, retargeting) targeting key segments.
- Design, implement, and analyze A/B and multivariate tests on ad copy, creative, and landing pages.
- Manage daily budget pacing, bid strategies, and audience targeting within Google Ads Manager, Facebook Ads Manager, and programmatic platforms.
- Build and maintain nurture streams in Pardot, HubSpot, or similar platforms.
- Produce weekly performance summaries highlighting key metrics (CPL, CPA, ROI, SAL).
Other Responsibilities
- Collaborate with partner, content, and design teams to align campaigns.
- Partner with Sales to ensure clean lead hand-offs and accurate funnel tracking in HubSpot.
- Coordinate with web/development teams to troubleshoot tracking issues, implement pixels, and QA landing pages.
- Support deeper channel analyses and in preparing monthly executive presentations.
- Stay current on emerging ad formats, platform features, and best practices in B2B commerce marketing.
- Recommend small-scale pilot projects to validate new channels and strategies.
Top Qualifications
- 5+ years of hands-on performance marketing experience.
- Strong analytical mindset; able to pull data, interpret trends, and make data-driven recommendations.
- Proficient with HubSpot marketing automation and CRM.
- Deep understanding of B2B buyer journeys, account-based marketing (ABM), and multi-touch attribution.
- Excellent communication and collaboration skills.
Other Qualifications
- Experience with Google Analytics, Google Ads Manager, Meta Ads, and LinkedIn Campaign Manager.
- Experience using GenAI tools to support marketing activities, campaigns, and analysis.
- Detail-oriented, organized, and capable of managing multiple campaigns simultaneously.
- Experience in eCommerce (Adobe Commerce/Magento, BigCommerce, Mirakl, or Shopify) is highly desirable.
- Familiarity with A/B testing tools, tag managers, and data visualization platforms.
- Knowledge of marketing KPIs such as CAC, ROAS, LTV, and funnel conversion metrics.
- Advanced English.
FAQs
What is the last date for applying to the job?
The deadline to apply for Full-Time Performance Marketing Manager at McFadyen Digital is
21st of December 2025
. We consider jobs older than one month to have expired.
Which countries are accepted for this remote job?
This job accepts [
Worldwide
] applicants. .
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