Full-Time PPC Manager Europe Spanish Speaking

NOTE: This is a FULLY remote role, but the candidate must be within Europe to collaborate with their team, peers, and internal customers. You do not have to be in the specific city shown in this listing, but please only apply if you are physically based within Europe.

Hostaway is a SaaS startup that is transforming the vacation rental industry. With innovative solutions and partnerships with giants like Airbnb, VRBO, and Booking, we're taking on the competition and winning. Leveraging our customer-centric core values, we consistently deliver results that encourage growth, learning, and innovation for our team, our customers, and the industry. As a profitable and growing company, this role is necessitated by our continued growth.

We are seeking an experienced PPC Manager to own and lead our multi-million dollar program, driving measurable impact on our growth and success. You'll collaborate with cross-functional teams and be fully responsible for optimizing and scaling campaigns while managing the budget to maximize ROI. Join us to make a significant contribution in a fast-growing, innovative environment! You will report to the VP of Marketing, giving you direct access and accountability for high-impact projects.

About the role

• Own and manage the paid search program at Hostaway - Google Ads, Meta, Linkedin, Bing, TikTok, etc.
• Optimize our pay-per-click program to maximize leads, MQLs, SAL, SQLs, and wins
• Report performance on a weekly/monthly/quarterly cadence
• Optimize bids and budget to maximize performance and ROI of all pay-per-click efforts
• Conduct keyword research to ensure our ads target the most amount of relevant keywords and ICP users
• Write ad copy that drives conversion and collaborate with design teams on effective ad creatives
• Design and conduct A/B tests to optimize ad creatives and landing pages to increase conversion rates
• Develop a testing roadmap comprised of the latest industry trends, tools, and best practices in digital marketing and growth to enhance our marketing strategies
• Stay current on pay-per-click / search engine marketing practices and collaborate with peers on the Marketing team

5+ years experience in pay-per-click, search engine marketing, managing multi-million-dollar budgets, and managing campaigns across multiple platforms. The platforms we will focus on are, Google Ads, Meta, Bing, Linkedin, and TikTok

Google Ads & Google Analytics Certified with experience in Google Tag Manager

Expert level proficiency in reporting and analyzing full funnel metrics

Expert level ability to report success via various metrics including ROI, ROAS, CAC, LTV, payback time, churn, retention, etc.

Competency in competitor research and tools like SEMrush and Ahrefs

Experience in A/B testing

Experience using relevant AI tools

Bachelor's degree in marketing, advertising, communications, or related field

Fluent in Spanish (either native or 2nd language)

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