Full-Time PPC Specialist

PPC Specialist is responsible for managing paid search and paid social channels for university partners. Designs and implements strategies to generate student enrollments at maximum ROI.

Key Accountabilities:

• Create and optimize paid search, paid social, and retargeting campaigns for Australian universities.
• Regularly analyze, monitor, and report on campaign performance (from click-through to enrollment).
• Project estimated lead volume and media spend for budget decisions.
• Collaborate with Creative/Content stakeholders to develop engaging and effective creative.
• Work with Web Designer to build landing pages and implement CRO testing strategies.
• Build and maintain positive relationships with internal teams and external agencies.
• Lead cross-functional marketing projects (if required).
• Meet and exceed student enrollment KPIs.
• Other duties as assigned.

Requirements:

• Tertiary qualification in Media, Marketing, Business, IT, or related field (preferred).
• Strong numerical reasoning and analytical capability.
• Confident engaging with stakeholders and communicating technical issues clearly.
• Advanced knowledge of Excel.
• Working knowledge of Google Analytics and Google Tag Manager.

Collaboration: Close collaboration with colleagues, university partners, and managers based in Australia.

Compensation: Comprehensive benefits and rewards. Opportunity for choosing work style (office, hybrid, or remote). Remote training, equipment for success, clear career progression pathways, paid mental health days, digital health and mental health toolkits.

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