Full-Time Principal Enterprise Architect - Marketing

About Digital Technology: We’re not yesterday’s IT department, we’re Digital Technology. The world keeps changing and so do we. We’re redefining what it means to be IT with a mindset centered on transformation, experience, AI-driven automation, innovation, and growth. We’re about delivering delightful, secure customer and employee experiences that accelerate ServiceNow’s journey to become the defining enterprise software company of the 21st century. We love co-creating, using, and highlighting our own products to do it. Ultimately, we strive to make the world work better for our employees and customers.

Role: The Principal Enterprise Architect will play a key role in helping the Digital Marketing and Digital Technologies leadership team realize its future business capabilities by driving the definition and adoption of architecture principles, industry best practices, and design patterns across Marketing and Go-to-Market functions.

What you get to do in this role:

• Lead strategic conversations with Marketing business and IT executives, guiding the team towards key business outcomes through digital maturity and transformation.
• Influence stakeholders and assist in designing and shaping future programs.
• Establish and maintain the three-year target state reference architecture.
• Define technology and process standards to be utilized by solution architects and Product/Engineering team for implementation.
• Collaborate with the Enterprise Architecture function to ensure alignment with technology and information governance processes.
• Ensure that application and solution designs adhere to enterprise architecture standards and the enterprise reference architecture.
• Participate in detailed evaluations of new technology platforms and provide actionable recommendations.
• Track and manage technical debt, application rationalization ensuring its remediation.
• Advocate for and improve technology strategy, frameworks, standards, and best practices across the enterprise.
• Serve as the go-to expert on processes and systems, and mentor colleagues to foster knowledge-sharing.

To be successful in this role you have:

• Experienced in designing and architecting marketing technologies, with a strong grasp of the Marketing, Go-to-Market, and analytics landscape.
• Strong and deep technical expertise across applications, data, infrastructure, and integrations as well as strong domain knowledge on what is “best in class” digital experience for Enterprise products.
• Good understanding of MarTech/AdTech stacks, CMS, CDP, CRM, A/B testing, Headless CMS, personalization, Marketing Automation, UX/UI design and modern web/mobile development practices.
• Understanding of the Digital and Marketing landscape as it pertains to MarTech, AdTech, Digital Acquisition, SEO and SEM and how it works together in a customer journey.
• Experience in content management, developing engagement and experience systems, and staying informed about innovations in marketing technology, including generative AI and chatbots.
• Demonstrated success in an architect role, leading the design of technology architectures, workflows, best practices, and governance frameworks.
• Expertise in delivering phased solutions that address immediate business needs while advancing long-term strategic goals.
• Adept at tailoring communication for different audiences, from high-level executive summaries to in-depth technical discussions with practitioners.
• Utilize deep knowledge of digital technologies and best practices to shape technical strategies, guide software development, provide technical support, and optimize tool usage for efficiency.
• Proficient in developing and maintaining business architecture models, roadmaps, business capabilities, and standards.
• Continuously monitor and analyze business performance metrics to identify areas for improvement and application rationalization.
• Experience with Adobe products, Microservices and ServiceNow products is preferred
• Led the strategy and execution of the enterprise application architecture strategy, ensuring it aligns with business goals and evolving technology trends.
• Collaborate with business and IT stakeholders to gather functional requirements and translate them into comprehensive architectural designs.

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