Full-Time Product Marketer

We are seeking a highly motivated and experienced Product Marketer to join our team.

Responsibilities:

• Develop and execute marketing strategies to drive platform adoption and growth.
• Collaborate with product, engineering, and sales to shape product roadmap and target audience.
• Communicate the value of FlowFuse to target audiences.
• Drive demand and support business growth.
• Develop comprehensive product marketing strategies.
• Articulate the value proposition and features of FlowFuse.
• Increase market awareness and generate demand.
• Support sales with marketing collateral and tools.
• Gather and analyze market and customer insights for product development and marketing strategies.
• Set the vision for Product Marketing at FlowFuse.

Skills Required:

• Proven experience in product marketing, preferably in B2B SaaS.
• Strong understanding of software development, deployment, and management.
• Excellent written and verbal communication skills.
• Ability to translate technical product features into user benefits.
• Experience with various marketing channels (digital, content, social media).
• Analytical skills to measure and optimize campaigns.
• Collaborative and cross-functional teamwork.
• Familiarity with the industrial sector, IIoT, IoT, or similar.
• Node-RED knowledge and familiarity is a plus.

90-Day Plan:

1. Weeks 1-4: Immerse in FlowFuse product, strategy, market. Familiarize with Node-RED, competitive landscape, key stakeholders. Review marketing materials and identify improvements.
2. Weeks 5-8: Understand target personas and needs. Develop key messaging and positioning for FlowFuse. Work on content for upcoming product launches/feature releases. Analyze current marketing performance and track success metrics.
3. Weeks 9-13: Develop and execute initial marketing campaigns. Create sales enablement materials. Gather customer feedback and refine messaging. Establish processes for ongoing market analysis and competitive intelligence.

What is the last date for applying to the job?

Which countries are accepted for this remote job?