Full-Time Product Marketing Lead Vaults

Our mission is to drive adoption and understanding in the future financial systems. Gauntlet is the premier curator of DeFi. Our models and math secure over $46 billion in digital assets. We measure, monitor, and tailor risk for over $775 million in managed vault strategies. Gauntlet serves the most prolific, impactful on-chain spot trading, borrowing, lending, and derivatives protocols in crypto.

Our quantitative risk management helps solve the most novel challenges in crypto. We are among the most-cited institutions – including academia – in DeFi by peer-reviewed research. Gauntlet has led the space since 2018. We've raised over $45 million in capital.

Gauntlet is seeking a Product Marketing Lead for our vaults and curated strategies. We want an active trader, yield farmer, and overall crypto native degen.

You will own the marketing strategy and execution for vault products on Morpho, Aera, Drift Protocol, dYdX, Symbiotic, and others.

You will work alongside content, product, BD, and other teams to plan the GTM via inbound marketing, develop vault strategy messaging for target users, and execute experiments across marketing channels to drive TVL growth, retention, and client success.

You bring a growth marketing toolkit to the table, which includes optimizing content and social marketing for conversion, measuring experiment performance, and iterating fast.

You are familiar with various DeFi yield opportunities across EVM, Solana, and other ecosystems.

You follow market narratives and metas and you're terminally online on CT, Farcaster, and governance forums.

You understand how risk-adjusted returns impact vault strategies and how to market these products to various target client profiles.

This may include institutions, allocators of different sizes, and sophisticated on-chain consumers.

You've led marketing for a DeFi protocol or exchange. You're experienced in ecosystem and community co-marketing, B2B SaaS sales cycles, and attribution.

Responsibilities:

• Own the go-to-market strategy from launch through growth and beyond for our vault products
• Collaborate with content, BD, product, and other teams to plan and execute marketing campaigns that distinguish our vaults
• Conduct and iterate on marketing campaign experiments that drive TVL growth, new users, and retention
• Grow our brand reputation for translating risk management into tuned, curated vault strategies for institutions, allocators with size, and sophisticated on-chain consumers
• Work with our clients and partners to highlight our risk management, curation, and vault strategies through unique and collaborative co-marketing
• Conduct and quickly iterate on marketing experiments to drive KPIs including attributable TVL growth, new users, and retention.
• Assist BD in driving the pipeline by creating and updating sales collateral, measuring usage and conversion, and driving marketing-qualified leads

Qualifications:

• 5-7 years of relevant experience in growth marketing, product marketing, content, or community
• You've worked in crypto: at a protocol, exchange, or DAO
• You are terminally online, obsessed with CT and other crypto-native social channels: posting and engaging multiple times a day
• High-agency: you're marketing an eclectic mix of complex vault products – you know finding the right marketing strategy is a function of using the products, asking questions of your internal and external partners, and executing on ideas that 10x our marketing impact on the business
• Track record of success: you can speak to successful marketing campaigns you've lead, what worked and what didn't, how you experimented, measured, and improved tactics
• Concise, compelling storyteller
• Deep respect and knowledge of operational security best practices for marketers
• You understand DeFi and crypto culture as a member and participant

What is the last date for applying to the job?

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