Full-Time Product Marketing Manager

We are offering an immediate opening for a Product Marketing Manager based in Europe. We expect this role to bridge the gap between marketing, product development, and technology.

YOUR MAIN DUTIES:

• Conceptualize, plan, and execute new ad campaign launches.
• Analyze market trends, competitor strategies, and customer behavior to identify opportunities for product enhancements.
• Define and document marketing assets/online product development requirements (e.g., landing pages, banners, funnels, APIs, payment integrations) and communicate them effectively to the development team.
• Work closely with media buyers, designers, and developers to test and optimize user flows and improve conversion rates.
• Plan and monitor A/B split-test campaigns.
• Propose and initiate marketing assets and sales funnel improvements, all the way to design and technical implementations, ensuring high-performing and compliant ad campaigns rollouts.
• Collaborate with the media buying team (Google Ads, DSPs) to align product development with campaign performance and conversion rate optimization (CRO) best practices.
• Research and implement new technologies and tools to enhance overall productivity and campaign ROI (i.e., tracking, fraud prevention, monetization tools).

Requirements:

• 3+ years of experience in product marketing, growth marketing, or a related role within performance marketing, ad tech, or mobile marketing.
• Basic understanding of programmatic media buying and the performance-based advertising ecosystem (e.g., Google Ads, Facebook, DSPs, affiliate marketing, and conversion rate optimization).
• Strong knowledge of landing page production, tracking solutions, API integrations, and postback integrations.
• Experience working with development teams and writing clear product requirements (PRDs).
• Hands-on experience with A/B testing and analytics platforms (Google Analytics, Adjust, AppsFlyer, etc.).
• A data-driven mindset with strong problem-solving and project management skills.
• Strong organizational and multitasking abilities.
• Exceptional attention to detail.

Company Culture:

• High-energy, flat hierarchy, positive attitude, and growth opportunities.
• Security and benefits of an established company.
• Competitive salary and flexible work-life balance.
• Paid annual leave and sick leave.
• Fun team-building activities (annual company trip, parties).

Additional benefits:

• Global scope and international presence
• Inclusive work environment

What is the last date for applying to the job?

Which countries are accepted for this remote job?