Full-Time Regional Marketing Manager (West Coast)

Reporting to the Global Marketing Director, Demand Generation, the Regional Marketing Manager, AMER will play a critical role in shaping and executing Ignition’s local marketing strategy for the US.

Key Responsibilities

1. Formulate and execute localized marketing plans for the US market, aligning with the global demand generation strategy.
2. Localize digital campaigns, messaging, and copy across multiple channels for the US market.
3. Plan and run local webinars, on-the-ground events, and engagement activities to generate qualified leads and trials.
4. Partner with SDRs, AEs and RevOps to ensure alignment between marketing and sales, focusing on qualified opportunities.
5. Develop localized marketing collateral and compelling copy for campaigns, email marketing, and events.
6. Utilize HubSpot and other marketing automation systems to optimize lead nurturing.
7. Lead A/B tests and experiments to optimize marketing effectiveness.
8. Experiment across multiple verticals to expand market reach, testing new tactics and partnerships.
9. Equip the sales team with localized messaging and playbooks to support lead conversion.
10. Support and optimize product-led growth initiatives by localizing trial communications.

Minimum Qualifications

• Minimum 5 years of experience in a marketing management role, preferably in a B2B SaaS environment.
• PLG and sales-led experience is highly desirable.
• Experience with HubSpot or other marketing automation systems.
• Proven track record in PLG marketing strategies.
• Experience working closely with sales teams and aligning strategies to drive pipeline growth.
• Strong copywriting and communication skills, with experience localizing content.
• Experience running webinars, events, and digital marketing campaigns.
• Agile and data-driven mindset, with experience running A/B tests.
• Experience working within a global marketing team.

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