Full-Time Regional Marketing Manager (West Coast)

Reporting to the Global Marketing Director, Demand Generation, the Regional Marketing Manager, AMER will play a critical role in shaping and executing Ignition’s local marketing strategy for the US.

Key Responsibilities

1. Local Marketing Strategy: Formulate and execute localized marketing plans for the US market, aligning closely with the global demand generation strategy.
2. Campaign Localization: Localize digital campaigns, messaging, and copy across multiple channels, ensuring relevance to the US market.
3. Webinars and Events: Plan and run local webinars, on-the-ground events, and other engagement activities to generate qualified leads and trials.
4. Collaboration with Sales & Revenue Operations: Partner with SDRs, AEs and RevOps to drive qualified opportunities and high-intent leads.
5. Content Creation: Develop localized marketing collateral with compelling copy for campaigns, email marketing, and events.
6. Marketing Automation & Lead Nurturing: Utilize HubSpot and other marketing automation systems to optimize lead nurturing and qualification.
7. A/B Testing & Experimentation: Lead A/B tests and other experiments to optimize marketing effectiveness.
8. Vertical Targeting: Expand market reach across multiple verticals, testing new tactics and partnerships with trade media and influencers.
9. Sales Enablement: Equip the sales team with localized messaging and playbooks to support lead conversion.
10. PLG Motion: Support and optimize product-led growth initiatives by localizing trial communications and marketing touchpoints.

Minimum Experience & Skills

• 5+ years in marketing management, preferably B2B SaaS.
• Experience with HubSpot or other marketing automation systems.
• Strong copywriting and communication skills, experience in localizing content.
• Experience running webinars, events, and digital marketing campaigns.
• Agile and data-driven mindset.
• Experience working within a global marketing team, adhering to global strategy.

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