Full-Time Remote Marketing Executive - UK & Ireland

Hands-on marketing position for experienced marketers to manage regional marketing strategy execution with the corporate marketing team.

Regional go-to-person for local marketing requests, supporting regional sales teams. Ensuring proper planning, promotion, and execution of activities.

Close collaboration with the central marketing team: providing briefs and presenting plans for support with marketing materials and resources.

1. Adopt a Regional Go-to-Market strategy for the local area, ensuring all activities are carried out to a high standard.
2. Create, plan, and track various types of marketing campaigns.
3. Complete competitor analysis - including global competitor presence in the region as well as local competitors.
4. Ensure the VRP brand is represented according to our brand guidelines.
5. Work closely with Sales teams to ensure standards are adhered to; help create localized presentations when needed.
6. Act as the main point of contact from marketing for all regional departments.
7. Help prepare and set up email campaigns, collaborating with regional lead gens/sales representatives; collect lists, support content/image creation, liaise with the marketing email team, track effectiveness, ensure timely follow up by the sales team.
8. Event organization: organize all in-person and digital regional events (e.g., VRP business breakfasts, Partner events, Basecamps, Tradeshows, Webinars); prospect identification, message creation, case study alignment, event booking, multi-channel promotion, registration tracking, pre-during-post event lead gen management, follow-up tracking, activity reporting with optimization recommendations.
9. Collaborate with partners organizing joint events.
10. Actively participate in regular marketing team meetings (All Hands & individual task focus groups).
11. Maintain professional knowledge of the Salesforce ecosystem, especially new Salesforce products, marketing messaging, and the Salesforce Partner marketing portal. Regularly update knowledge via Trailhead.
12. Maintain and create case studies for the region.
13. Identify and plan for award submissions.

Mandatory requirements:

• Experience in leading and coordinating marketing campaigns that generate leads.
• Previous marketing experience within the Salesforce ecosystem.
• Strong understanding of the region, including current trends and market demands.
• Experience creating and running local events to create demand and awareness.

Preferred Qualifications:

• 3+ years’ experience in B2B marketing.
• Experience in executing multi-channel campaigns.
• Experience in regional/global marketing.
• Proven track record in event organization.
• Marketing planning/execution/tracking exposure.
• Deep understanding of the digital/social media industry.
• Google Workspace exposure.
• Cooperation on a B2B contract basis.

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