Full-Time Segment Marketing Manager

• Your team values curiosity, creativity, and results.
• Opportunity to shape strategy and grow your career.

Your day at a glance:

• Lead the development and execution of integrated marketing strategies to drive brand awareness and demand across key private sector markets–including banking, data centers, healthcare, manufacturing, and retail.

Main responsibilities:

• Partnering with North American sales and marketing teams to increase end-user awareness and demand for Genetec solutions.
• Providing marketing subject matter expertise for your segments by translating industry insights into actionable marketing strategies.
• Learning about customer personas, uncovering their pain points, and creating regional content and campaigns that address their challenges.
• Managing campaign timelines, deliverables, and performance reports to ensure alignment with business goals.
• Creating and executing multi-channel campaigns (email, digital, content, paid media) to generate and nurture high-quality leads in collaboration with the regional digital marketing team.
• Boosting brand awareness through media relations, speaking opportunities, awards, and customer reference programs in partnership with the regional communications team.
• Optimizing the private sector event strategy by identifying, managing, and assessing opportunities alongside the regional events team.

What makes you a great fit:

• 8 years of marketing experience, including 5 years in B2B marketing with a focus on digital and demand generation.
• Strategic thinker with strong execution and prioritization skills.
• Proven success in partnering with sales teams.
• Excellent communication and collaboration skills.
• Experience managing lead pipelines and optimizing digital channels.
• Creative approach to owning and optimizing budgets.
• Understanding of marketing automation tools, CRM systems, and project management platforms (Marketo, Microsoft Dynamics, and Wrike).
• Experience with account-based marketing (ABM) - An asset.
• Background in the security or technology industry - An asset.
• Familiarity with channel sales models - An asset.

Attractive compensation package with 401K match

Training Tuition Reimbursement Program

Work-life balance with a flexible working schedule

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