Full-Time Senior Account Planner (Remote)
Vericast is hiring a remote Full-Time Senior Account Planner (Remote). The career level for this job opening is Experienced and is accepting San Antonio, TX based applicants remotely. Read complete job description before applying.
Vericast
Job Title
Senior Account Planner (Remote)
Posted
Career Level
Full-Time
Career Level
Experienced
Locations Accepted
San Antonio, TX
Salary
YEAR $120000 - $150000
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Job Details
The Senior Account Planner is a strategic leader within Vericast's performance marketing agency, responsible for developing and maintaining comprehensive, data-driven media strategies and always-on campaign plans for financial institution clients across all digital channels. This role translates client business objectives into integrated, long-term strategic roadmaps and tactical media plans that drive measurable results, supporting Vericast's evolution toward a managed services and agency-of-record model rather than ad-hoc campaign execution.
The Senior Account Planner collaborates extensively with Client Strategists, Media Directors, Media Specialists, Account Managers, and cross-functional teams to ensure strategic alignment, best-practice implementation, and continuous optimization across client portfolios. This position requires deep expertise in omnichannel digital marketing strategy, financial services marketing nuances, and the ability to synthesize complex business requirements into actionable media plans. Operating as a strategic consultant internally and externally, the Senior Account Planner provides thought leadership on media strategy, channel selection, audience targeting, and performance optimization while partnering closely with execution teams to ensure campaigns are built to plan and positioned for success.
The Senior Account Planner collaborates extensively with Client Strategists, Media Directors, Media Specialists, Account Managers, and cross-functional teams to ensure strategic alignment, best-practice implementation, and continuous optimization across client portfolios. This position requires deep expertise in omnichannel digital marketing strategy, financial services marketing nuances, and the ability to synthesize complex business requirements into actionable media plans. Operating as a strategic consultant internally and externally, the Senior Account Planner provides thought leadership on media strategy, channel selection, audience targeting, and performance optimization while partnering closely with execution teams to ensure campaigns are built to plan and positioned for success.
Key Responsibilities:
- Account & Campaign Strategy Development: Develop comprehensive, integrated media strategies for client accounts that align with business objectives, target audience insights, competitive positioning, and performance goals.
- Media Planning & Channel Strategy Orchestration: Architect cross-channel media plans spanning paid search, paid social, programmatic display, direct mail, CTV, and emerging channels based on client objectives and audience behavior.
- Client Consultation & Strategic Presentation: Serve as a strategic voice in client interactions, presenting media strategies, campaign plans, performance insights, and optimization recommendations with clarity and confidence.
- Campaign Implementation Oversight & Quality Assurance: Provide strategic guidance during campaign setup and implementation to ensure Media Specialists and execution teams build campaigns according to strategic plans and industry best practices.
- Performance Analysis & Strategic Optimization: Analyze campaign performance data across channels to identify trends, diagnose issues, and uncover optimization opportunities within always-on programs.
- Cross-Functional Collaboration & Team Integration: Work seamlessly across execution teams, providing strategic guidance and ensuring consistency in planning approaches across all client engagements.
Experience:
- 8-10+ years of experience in digital marketing strategy, media planning, or account planning within an agency or in-house marketing environment (Required).
- 5+ years developing integrated, multi-channel media strategies and campaign plans (Required).
- Financial services marketing experience (banking, credit unions, fintech) (Strongly Preferred).
Skills:
- Strategic Thinking & Planning: Exceptional ability to synthesize complex business requirements, audience insights, and competitive dynamics into cohesive, actionable media strategies.
- Financial Services & Regulatory Knowledge: Understanding of financial services marketing challenges including compliance requirements (CFPB, FDIC, Fair Lending), consumer trust factors, and attribution complexity.
- Media & Channel Expertise: Deep knowledge of digital media channels, platforms, targeting capabilities, and performance benchmarks across paid search, paid social, programmatic display, direct mail, CTV, and emerging media.
- Analytical & Data-Driven Decision Making: Strong analytical skills with the ability to interpret performance data, identify patterns, and derive actionable insights.
- Communication & Presentation: Exceptional written and verbal communication skills with the ability to craft compelling narratives around strategic recommendations.
Skills
FAQs
What is the last date for applying to the job?
The deadline to apply for Full-Time Senior Account Planner (Remote) at Vericast is
24th of December 2025
. We consider jobs older than one month to have expired.
Which countries are accepted for this remote job?
This job accepts [
San Antonio, TX
] applicants. .
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