Full-Time Senior Demand Generation Marketing Manager

About the RoleWe are seeking an experienced Senior Demand Generation Manager to spearhead efforts to drive high-quality pipeline growth for our business. You will develop and execute integrated marketing campaigns, leveraging a mix of digital and traditional channels. You will collaborate cross-functionally with Sales, SDR teams, and other marketing stakeholders to ensure seamless alignment and execution of go-to-market strategies.This is a hands-on role in a high-growth organization where you will balance strategic thinking with tactical execution to penetrate new markets and grow existing ones.

Key Responsibilities

1. Strategy & Execution: Develop, implement, and optimize demand generation strategies and campaigns to support pipeline and revenue targets.
2. Integrated Campaigns: Design and manage multi-channel marketing campaigns, including Google Ads, LinkedIn Ads, and other third-party platforms.
3. Collaboration: Partner closely with Sales leadership, SDR teams, and product marketing to ensure alignment and maximize campaign impact.
4. Marketing Automation: Manage and optimize marketing automation workflows using tools like Marketo, Eloqua, or HubSpot.
5. Data-Driven Decision Making: Leverage Salesforce and other analytics tools to track, measure, and report on campaign performance and ROI.
6. Market Penetration: Identify and execute strategies to penetrate new markets outside of the existing ecosystem.
7. Program Management: Plan and execute end-to-end integrated campaigns, from initial ideation through to execution and measurement.
8. Budget Management: Oversee demand generation budgets to ensure effective allocation of resources for maximum impact.

Qualifications & Requirements

• Experience: 4+ years in demand generation or related marketing roles in the enterprise software industry. Proven track record in high-growth organizations, ideally with experience in cloud infrastructure, security, or related fields.
• Technical Skills: Proficiency in Salesforce and marketing automation platforms such as Marketo, Eloqua, or HubSpot. Hands-on experience with Google Ads, LinkedIn Ads, and other advertising platforms.
• Analytical Mindset: Strong data and analytical skills to measure performance, optimize campaigns, and report outcomes.
• Collaboration Skills: Experience interfacing with Sales and SDR leadership to align demand generation strategies.
• Attention to Detail: Excellent planning, organization, and project management skills.
• Education: Bachelor’s degree in business, marketing, or a related field.
• Preferred: Experience in organizations with >$250M -> $1B ARR In the US.

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