Full-Time Senior Digital Acquisition Strategist

We are seeking a dynamic Senior Digital Acquisition Strategist to join our global digital marketing team.

This pivotal person will drive the global end-to-end digital marketing strategy and execution for our highest priority programs, creating effective persona-based user journeys and an exceptional digital experience.

Key Responsibilities

1. Strategic Planning & Execution
   • Partner with the Integrated Marketing Program Director and Content Strategy lead to translate into a highly-effective digital strategy.
   • Leverage experience with persona development, buying groups, customer journeys, and the CXO audience to tailor strategies.
   • Define and champion a unified digital experience vision.
   • Leverage data and user journey mapping to refine digital ecosystems.
   • Manage adjustments in program scopes and schedules.
   • Provide thought leadership on platform selection, media mix optimization, and creative approaches.
2. End-to-End Digital Campaign Management
   • Drive the strategy for integrated full funnel digital user journeys.
   • Consult with respective channel leads, events partners, and regional liaisons on paid, owned, and earned channel strategy.
   • Own the end-to-end paid and organic digital marketing strategy outcomes.
   • Oversee campaign planning, execution, optimization, and reporting.
   • Partner with regional planners and Ad Ops to implement best practices.
3. Reporting & Stakeholder Management
   • Maintain continuous alignment with key stakeholders.
   • Oversee the integration and connectivity of various digital marketing campaigns.
   • Develop and maintain robust reporting frameworks.
   • Assess organizational performance and implement processes.
   • Develop plans to improve operational efficiency.
   • Develop and deliver regular health check-ins, monthly summaries, and QBRs.

Core Requirements

• 8+ years in strategic B2B digital marketing.
• Experience with digital media platforms.
• Track record running large-scale, full-funnel integrated digital advertising campaigns.
• Experience with landing page optimizations.
• Previous management of complex client/stakeholder relationships.
• Experience in analyzing multi-platform data.
• Strong critical thinking and analytical skills.
• Outstanding interpersonal skills.
• Detail-oriented with strong organizational and project management skills.

Preferred Qualifications

• A/B Testing experience
• Familiarity with Google Campaign Manager, DV360, SA360, LinkedIn Campaign Manager, The Trade Desk, Adobe Analytics, Tableau
• Curiosity for AI & Innovation

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