Full-Time Senior Digital Acquisition Strategist

We are seeking a dynamic Senior Digital Acquisition Strategist to join our global digital marketing team.

This pivotal person will drive the global end-to-end digital marketing strategy and execution for our highest priority programs, creating effective persona-based user journeys and an exceptional digital experience.

As a Senior Digital Acquisition Strategist, you will play a critical role in connecting the dots across teams, synthesizing global perspectives, and leading execution for key B2B persona programs.

This role is instrumental in managing the strategic planning, execution, and reporting across all digital marketing channels and ensuring a unified site and content experience.

The digital marketing strategist will act in a product manager capacity for their dedicated program focus – responsible for the plan that spans across all owned and paid digital channels and connects to the overall integrated marketing program and content strategy.

They will also focus on identifying our strengths and weaknesses, evaluating operational effectiveness, and uncovering opportunities for improvement.

Key Responsibilities:

• Strategic Planning & Execution
• End-to-End Digital Campaign Management
• Reporting & Stakeholder Management

Core Requirements:

• 8+ years in strategic B2B digital marketing campaign management and program management
• Experience with digital media platforms
• Track record running large-scale, full-funnel integrated digital advertising campaigns
• Experience with landing page optimizations for paid campaigns
• Previous management of complex client/stakeholder relationships
• Experience in analyzing multi-platform data insights

Preferred Qualifications:

• A/B Testing experience
• Familiarity with Google Campaign Manager, DV360, SA360, LinkedIn Campaign Manager, The Trade Desk, Adobe Analytics, Tableau

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