Full-Time Senior Director, Brand

• Strategic Brand Leadership
  Develop and evolve comprehensive brand strategy that unifies our corporate identity while supporting distinct business unit needs
• Lead brand architecture initiatives to optimize portfolio structure and maximize market impact
• Partner with executive leadership to align brand strategy with business objectives and growth initiatives
• Drive brand positioning that differentiates insightsoftware in the competitive financial software landscape
• Establish and maintain brand governance frameworks that balance consistency with agility

• Cross-Functional Orchestration
  Collaborate with leaders across four business units to ensure brand alignment
• Partner with digital, growth marketing, partner marketing, product marketing, content, and creative teams to activate brand strategy
• Work closely with M&A team to assess and integrate acquired company brands into our portfolio
• Interface with sales and partner enablement to ensure brand messaging translates to customer conversations
• Coordinate with Customer and Partner Success to align brand promise with customer and partner experience
• Partner with legal team to manage trademark portfolio, including new registrations and ongoing brand protection

• Hands-On Execution
  Oversee agency partnerships and external vendor relationships
• Direct creative development for major brand initiatives and campaigns
• Guide content team on brand voice and messaging consistency
• Maintain and evolve brand asset library, ensuring teams have access to current guidelines and resources
• Review and approve brand applications across all touchpoints
• Lead special projects that require deep brand expertise

• Market & Competitive Intelligence
  Track brand health metrics and report on brand equity growth
• Monitor competitive landscape and identify opportunities for differentiation
• Translate complex financial software capabilities into compelling brand narratives

• 12-15+ years of B2B marketing experience, with at least 8 years focused on brand strategy
• Proven track record in both agency and in-house environments
• Deep experience with complex brand transformations, including major repositioning efforts
• Demonstrated success managing brand architecture for multi-product portfolios
• Experience navigating M&A brand integration and portfolio optimization
• Strong background in enterprise B2B software markets

• Exceptional ability to influence without formal authority across matrix organizations
• Strong strategic thinking balanced with hands-on execution capabilities
• Data-driven approach to brand decision-making with proven ROI measurement
• Outstanding communication skills - you translate complex ideas into clear, actionable strategies
• Natural collaborator who brings energy and enthusiasm to cross-functional initiatives
• Comfortable presenting to C-suite executives and board members

• Expert knowledge of brand strategy methodologies and frameworks
• Proficiency with marketing technology platforms and analytics tools
• Experience with AI-powered marketing tools and emerging technologies
• Understanding of financial buyer personas, particularly Office of the CFO

• MBA or advanced degree in marketing, communications, or related field
• Background in financial software, ERP, business intelligence, or adjacent enterprise B2B markets
• Experience with companies that have undergone significant brand portfolio evolution
• Background working with private equity-backed software companies
• Track record of building brand strategies that support both organic and inorganic growth
• Experience establishing brand centers of excellence or governance frameworks

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