Full-Time Senior Director Demand Generation Marketing

About the RoleThe Sr. Director Demand Marketing will play a critical role in advancing SmartRecruiters' ambitious growth objectives by building a high-performing demand generation engine. Reporting to the Chief Marketing Officer, you will lead the development and execution of a comprehensive, global, data-driven demand generation strategy that delivers measurable pipeline and revenue outcomes.

Key Responsibilities

• Drive growth: Achieve ambitious pipeline and revenue targets, building a scalable, predictable framework for short-term wins and long-term growth for new and existing customers. Implement processes for team efficiency and streamline operations.
• Lead Demand Marketing strategy: Design and refine a multi-channel demand creation and capture strategy (SEO, SEM, paid media, web, email marketing, and in-person events), ensuring continuous optimization and measurable outcomes.
• Own global campaign strategy and execution, aligning cross-functional teams to drive outcomes.
• Build a high-functioning global growth engine: Unite marketing, sales, SDRs, and RevOps around shared objectives, and streamline operational processes.
• Lead regional marketing programs: Develop and execute strategic campaigns for expansion and growth.
• Lead and mentor a diverse team: Foster a culture of innovation, collaboration, and excellence.
• Data-driven optimization: Use team KPIs, OKRs, and regional growth rates to monitor performance and drive continuous improvement. Implement and manage a multi-touch attribution model to measure campaign effectiveness.

Qualifications

• 7+ years of experience in demand generation.
• Strong analytical skills and understanding of team KPIs, OKRs, and data analysis.
• Strong project management and organizational skills.
• Experience in predictive modeling and forecasting.
• Excellent communication and presentation abilities.
• Strategic thinking and results-oriented mindset.
• Willingness to travel and work across multiple time zones.
• Proven leadership skills.
• Experience in HR-Tech or related industries in B2B SaaS is a plus.

What is the last date for applying to the job?

Which countries are accepted for this remote job?