Full-Time Senior Director, Integrated Field Marketing
Freshworks is hiring a remote Full-Time Senior Director, Integrated Field Marketing. The career level for this job opening is Senior Manager and is accepting San Mateo, CA based applicants remotely. Read complete job description before applying.
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Freshworks
Job Title
Senior Director, Integrated Field Marketing
Posted
Career Level
Full-Time
Career Level
Senior Manager
Locations Accepted
San Mateo, CA
Salary
YEAR $244000 - $330750
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Job Details
We’re hiring a Senior Director of Integrated Field Marketing to lead regional execution across multiple sales segments (SMB, Commercial, Mid-Market, and Field) and own both new business acquisition and customer expansion marketing in the Americas. This is a strategic leadership role responsible for planning, executing, and optimizing field marketing programs that align with diverse go-to-market motions across segments and drive full-funnel pipeline growth.
In this expanded scope, you will lead a distributed team of field marketers across North America and India and partner closely with Sales, Partner Marketing, and Growth functions to activate pipeline through high-impact programs—across digital, ABM, regional events, and partner-led initiatives.
Key Responsibilities
Integrated Segment Ownership
- Design and execute segment-specific field marketing strategies across SMB, Commercial, Mid-Market, and Field, aligned to both new logo acquisition and expansion motions.
- Support both direct and partner-led GTM across regions and collaborate with multiple sales leaders to align marketing plays to pipeline goals.
Team Leadership & Cross-Segment Coordination
- Manage and grow a high-performing team of regional field marketers.
- Foster cross-segment collaboration to scale winning plays and share best practices across sales motions and verticals.
Multi-Channel Program Design
- Drive integrated programs including ABM, field and partner events, webinars, executive roundtables, and digital plays, localized by segment and region.
- Collaborate with demand generation, campaigns, and partner teams to deliver full-funnel pipeline acceleration programs.
Expansion Marketing & Lifecycle Campaigns
- Partner with Customer Success and Sales to identify and execute expansion marketing initiatives—including upsell/cross-sell ABM and product adoption campaigns.
- Build a repeatable marketing engine that supports both acquisition and growth within accounts.
Measurement, Reporting & Budget Oversight
- Track and optimize segment-level contribution to pipeline, bookings, and revenue across new business and expansion.
- Manage budgets across segments and motions, partnering with Finance and Analytics to optimize return on marketing investment.
Requirements:
15+ years of progressive experience in B2B marketing, with demonstrated success in multi-segment and multi-motion field marketing roles.Experience in SaaS or cloud-based software markets, ideally serving Commercial and Mid-Market customers.Proven ability to lead integrated marketing programs that span new business and customer growth.Deep understanding of GTM alignment, partner marketing, and ABM strategy.Strong track record of collaborating with Sales, Success, and cross-functional Marketing teams.Excellent analytical skills and command of attribution models, conversion metrics, and ROI tracking.Proficient in Salesforce, Marketo, 6sense, and field/event tools.
FAQs
What is the last date for applying to the job?
The deadline to apply for Full-Time Senior Director, Integrated Field Marketing at Freshworks is
9th of August 2025
. We consider jobs older than one month to have expired.
Which countries are accepted for this remote job?
This job accepts [
San Mateo, CA
] applicants. .
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