Full-Time Senior Director, Integrated Field Marketing
Freshworks is hiring a remote Full-Time Senior Director, Integrated Field Marketing. The career level for this job opening is Senior Manager and is accepting San Mateo, CA based applicants remotely. Read complete job description before applying.
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Freshworks
Job Title
Senior Director, Integrated Field Marketing
Posted
Career Level
Full-Time
Career Level
Senior Manager
Locations Accepted
San Mateo, CA
Salary
YEAR $244000 - $330750
Share
Job Details
We're hiring a Senior Director of Integrated Field Marketing to lead regional execution across multiple sales segments and own both new business acquisition and customer expansion marketing in the Americas. This is a strategic leadership role responsible for planning, executing, and optimizing field marketing programs.
In this expanded scope, you will lead a distributed team of field marketers across North America and partner closely with Sales, Partner Marketing, and Growth functions to activate pipeline through high-impact programs—across digital, ABM, regional events, and partner-led initiatives.
Key Responsibilities:
Requirements:
In this expanded scope, you will lead a distributed team of field marketers across North America and partner closely with Sales, Partner Marketing, and Growth functions to activate pipeline through high-impact programs—across digital, ABM, regional events, and partner-led initiatives.
Key Responsibilities:
- Integrated Segment Ownership: Design and execute segment-specific field marketing strategies.
- Team Leadership & Cross-Segment Coordination: Manage and grow a high-performing team of regional field marketers.
- Multi-Channel Program Design: Drive integrated programs including ABM, field and partner events, webinars, executive roundtables, and digital plays.
- Expansion Marketing & Lifecycle Campaigns: Partner with Customer Success and Sales to identify and execute expansion marketing initiatives.
- Measurement, Reporting & Budget Oversight: Track and optimize segment-level contribution to pipeline, bookings, and revenue.
Requirements:
- 15+ years of experience in B2B marketing.
- Experience in SaaS or cloud-based software markets.
- Proven ability to lead integrated marketing programs.
- Deep understanding of GTM alignment, partner marketing, and ABM strategy.
- Strong track record of collaborating with Sales, Success, and cross-functional Marketing teams.
- Excellent analytical skills.
- Proficient in Salesforce, Marketo, 6sense, and field/event tools.
Skills
FAQs
What is the last date for applying to the job?
The deadline to apply for Full-Time Senior Director, Integrated Field Marketing at Freshworks is
20th of August 2025
. We consider jobs older than one month to have expired.
Which countries are accepted for this remote job?
This job accepts [
San Mateo, CA
] applicants. .
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