Full-Time Senior Director, Marketing

The Senior Director of Marketing will lead the Foundation’s marketing strategy and implementation to support KIPP regions. Reporting to VP, Marketing & Communications, the ideal candidate is a seasoned, collaborative marketing leader. This role may also lead or contribute to special projects that advance the Foundation’s strategic priorities and innovation in marketing.

• Drive Enrollment Growth: Partner with regional marketing and enrollment teams to develop and implement marketing campaigns that increase student applications and conversions.
• Lead and manage paid media agency vendor relationship on behalf of KIPP Network.
• Analyze regional marketing performance data to identify trends, challenges, and bright spots.
• Develop and maintain scalable marketing toolkits, templates, and creative assets that regions can adapt for local use.
• Collaborate with regional support teams to track enrollment KPIs, ROI, and campaign impact.
• Strengthen and Steward the KIPP Brand Advance KIPP’s brand strategy, ensuring consistent adoption of messaging, collateral, and visual identity.
• Partner with Creative and Communications teams to ensure that Foundation-led campaigns, collateral, and digital assets reflect brand standards.
• Lead Foundation-Owned Marketing Channels Oversee the strategy, content, and performance of KIPP.org, email marketing, and social media channels.
• Partner with the Creative and Communications teams to manage editorial calendars.
• Establish and track KPIs for engagement, reach, and conversion across Foundation channels.
• Ensure all digital experiences reflect accessibility, inclusion, and data privacy best practices.
• Team Leadership and Collaboration Manage a high-performing marketing team, supporting their performance, growth, and development.
• Foster collaboration across internal Foundation teams (Communications, Development, Data, Schools) and regional partners.

• Mission & Student Focus
• Achievement and Outcomes Orientation
• Effective Work Management
• Strategic Decision Making & Problem Solving
• Change Management & Communications
• Brand Stewardship and Marketing Excellence

• 10+ years of experience in marketing, preferably in education, nonprofit, or mission-driven organizations.
• Demonstrated success leading large-scale paid media campaigns that drive measurable growth and engagement.
• Demonstrated expertise in digital marketing strategy, audience segmentation, and performance analytics.
• Experience leading and developing diverse teams, leading through influence in a federated model, and managing vendor or agency partnerships.

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