Full-Time Senior Director of Growth Marketing
Huckleberry Labs is hiring a remote Full-Time Senior Director of Growth Marketing. The career level for this job opening is Senior Manager and is accepting USA based applicants remotely. Read complete job description before applying.
Huckleberry Labs
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We are hiring a Senior Director of Growth Marketing to define, lead, and optimize the entire customer journey, driving efficient and scalable growth for Huckleberry as the marketing lead in the Growth Pod.
This role is the key strategic owner of the Growth Marketing Funnel—from User Acquisition (UA) through Activation and Retention. This leader reports to the VP of Brand Marketing, manages Director-level reports (who lead team execution), and serves as the primary marketing principal within the high-leverage, cross-functional Growth team (Product, Engineering, Analytics, UX Design).
The ideal candidate blends rigorous data analysis with creative strategy to connect paid efforts, organic content, and lifecycle messaging, ensuring maximum LTV:CAC.
Areas of Responsibility- Holistic Growth Strategy - Full Funnel Strategy: Define the holistic, end-to-end growth marketing strategy that seamlessly connects User Acquisition>Activation/Conversion>Retention.
- Director Leadership & Alignment: Lead, mentor, and align direct reports to create and execute strategy within their respective domains (e.g., Performance, LCM + CM, etc.) to ladder up into growth pod strategy.
- Cross-Functional Growth Pod Integration: Product-Marketing Bridge
- Channel Strategy & Execution Oversight: Provide strategic guidance to the teams responsible for driving direct growth marketing, including being the direct owner of the holistic User Acquisition portfolio.
Experience: 10+ years of progressive experience in Growth or Performance Marketing in the consumer subscription industry, with a minimum of 4+ years in a senior leadership role successfully managing Director-level reports
Holistic Funnel Mastery: Proven success in unifying and optimizing the full-funnel—demonstrating expertise in driving both efficient Acquisition and purchase conversion with considerations for effective Retention
Analytical Depth: Expert-level proficiency in leveraging data, analytics, and business intelligence tools.