Full-Time Senior Director of Performance Marketing and E-Commerce

ABOUT USStio® is an omni-channel mountain brand that designs, develops and sells beautiful, functional, and innovative apparel, footwear and other accessories infused with the soul of the mountain lifestyle. With headquarters in Jackson, Wyoming, Stio draws inspiration from the surrounding Teton Range and offers product via Stio.com, catalog, B2B and its Mountain Studio® retail locations.

YOUR ROLE As the Senior Director of Performance Marketing and E-Commerce (SDPME) at Stio you will oversee the growth, performance and optimization of the company’s performance marketing channels. You will be focused on driving customer acquisition, increasing customer retention, and revenue generation from all of the performance marketing channels that Stio participates in. You will also oversee the growth, performance and ongoing operations of the company’s e-commerce sales channel.

You will work closely with the VP of DTC and the CFO to manage a team of 4 - 5 channel managers and the direct response marketing mix at Stio, including direct mail, paid social, influencer, paid search, retargeting, affiliate, SEO, email, SMS and any new channels that arise and could include Tiktok, OTT, CTV, etc.

This role has responsibility for the performance of all in-house performance marketing team members, agency and contract partners doing any work on or through our various advertising platforms and campaigns. In addition, you will drive the performance, growth and optimization of the Stio.com e-commerce website.

You will be responsible for creating Stio’s e-commerce growth strategy, identifying new technology or merchandising-oriented opportunities, managing A/B tests and various 3rd party relationships, overseeing a team of 3 - 5 team members, and all major sale moments in the annual marketing calendar.

You will also be a key contributor to the overall GTM process and a cross-functional partner to our Product, Planning, Finance, Marketing, Operations and Retail teams.

As a key member of the Marketing / DTC Leadership Team, you will develop strategies to drive customer acquisition at scale, site visitation improvements, conversion rate maximization, and repeat purchase rate at stio.com in partnership with other members of the team. You will be responsible for reporting on the performance of all performance marketing channels and campaigns, and related budgets and management platforms.

The SDPME reports to the Vice President of DTC.

YOUR SKILLS The SDPME is a self-motivated, digitally-oriented marketing and e-commerce leader with exceptional organizational and leadership skills and deep expertise in DTC and / or e-commerce businesses. You are an outstanding manager of people with strong interpersonal and communication skills.

You have an aptitude for problem-solving, decision-making, and drive insights and recommendations through a solid background in and understanding of data, analytics, 3rd party reporting, post-attributed reporting, Google Analytics, PowerBI and / or other data tools.

You have an entrepreneurial mindset and relish the opportunity to grow the e-commerce channel at Stio, and innovate.

You’re a critical, analytical thinker who’s comfortable with models, data and frameworks.

YOUR RESPONSIBILITIES Revenue, Margin and Growth: You’re responsible for revenue growth on stio.com and participation in all discounting and margin-impacting sales, promotions and activations. You’re the owner of CAC and LTV and related retention and acquisition metrics.

Site and Channel Performance: You will identify opportunities for improving new user acquisition and revenue growth across audiences. You’re responsible for the creation of channel-level revenue and operating expense forecasts.

Cross-Functional Collaboration: Collaborate with leaders across PD, Retail, E-Commerce, Wholesale, Corporate and Operations to deliver a unified narrative across the omni-channel experience of Stio. Collaborate closely with cross-functional teams, including marketing, product, supply chain and operations, finance and retail to ensure seamless execution of merchandising initiatives and alignment with business goals and GTM priorities.

Data-Driven Insights: You will utilize GA4, PowerBI, Shopify, Netsuite and all available data sources to inform and refine key strategies and tactics.

Agency Management: Manage any agency partners, including brand, creative, research and / or others to deliver their best work in support of the brand’s objectives, on time and within budget.

Leadership and Management: Lead, mentor and inspire a high-performing team of performance marketing channel managers, fostering a culture of innovation, collaboration and continuous improvement through testing and analysis.

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