Full-Time Senior Manager Content Marketing

Senior Manager, Content Marketing will be responsible for developing, implementing, and managing the overall content strategy for our SaaS products.

You will lead the creation of engaging, high-quality content that drives awareness, generates leads, and supports the customer journey.

This role requires both strategic thinking and hands-on execution, with a focus on aligning content with business objectives and delivering value to our customers.

Responsibilities

1. Content Strategy Development

   • Create & Own the Content Strategy: Develop and manage a comprehensive content strategy aligning with company goals, target audience, and buyer personas.
   • Content Planning: Develop an editorial calendar outlining key themes, topics, and campaigns for consistent content creation across all channels.
   • SEO Strategy: Collaborate with the SEO team to optimize content for search engines, ensuring discoverability and alignment with organic growth best practices.
   • Brand Messaging: Ensure all content reflects the brand voice, tone, and messaging, creating a unified and compelling audience experience.

2. Content Creation & Optimization

   • Lead Content Creation: Manage the creation of high-quality content (blog posts, case studies, whitepapers, eBooks, website copy, email campaigns, social media posts).
   • Multimedia Content: Collaborate with design and multimedia teams to create engaging visual content (infographics, videos, slide decks) complementing written materials.
   • Content Repurposing: Optimize and repurpose content across formats (e.g., blogs into webinars, eBooks into email sequences) to maximize reach and engagement.

3. Performance Analysis & Reporting

   • Monitor Campaign Success: Track campaign performance using KPIs (conversion rates, open rates, click-through rates, lead generation metrics).
   • Report Insights: Provide regular reports on campaign performance, with actionable insights and recommendations for improvements.
   • Data-Driven Decisions: Use data to inform copywriting strategies and campaign decisions, enhancing engagement and conversion.

4. Leadership & Mentorship

   • Team Leadership: Lead and mentor a small team of content creators and copywriters, providing guidance, feedback, and support for high-quality content delivery.
   • Content Governance: Ensure content creation adheres to brand guidelines, maintains quality, and remains consistent across all channels.

Experience: 5+ years in content strategy, content marketing, or similar role, ideally within SaaS or manufacturing. CPQ, PLM, and/or CAD experience a plus.

Content Expertise: Strong understanding of content creation, storytelling, and marketing techniques, with experience developing long-form and short-form content.

SEO Knowledge: Deep understanding of SEO best practices and content optimization techniques for improved search engine visibility.

Project Management: Excellent project management skills, managing multiple content initiatives simultaneously while meeting deadlines.

Analytical Mindset: Ability to analyze content performance data and adjust strategies based on KPIs and metrics.

Communication Skills: Excellent writing, editing, and verbal communication skills adapting content for various audiences and platforms.

Collaboration & Teamwork: Strong ability to work cross-functionally and lead collaborative initiatives with departments (sales, design, product).

All information will be kept confidential according to EEO guidelines.

Qualified applicants will complete a 30-minute online assessment.

Official working time zones: EST (US employees), CET (EMEA employees).

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