Full-Time Senior Manager, Customer Lifecycle Marketing

As Senior, Manager, Customer Lifecycle Marketing, you will shape the way Samsara engages with customers, leading strategy and evolution of our global lifecycle programs. From onboarding to renewal, you’ll build personalized, data-driven experiences that help customers realize value, deepen adoption, and grow with us. You will define the vision and roadmap for customer lifecycle strategy, using automation, segmentation, and behavioral insights to deliver timely, outcome-focused programs that drive measurable results.

You’ll collaborate closely with senior stakeholders across Marketing, Customer Outcomes, Product, and Sales to ensure strategic alignment and coordinated execution. This role offers an opportunity to scale what’s working, rethink what’s not, and introduce new, insight-led approaches that elevate the customer experience. Success requires strong strategic thinking, data fluency, and a bias for action, approaching decisions with curiosity and leading your team with clarity, focus, and continuous improvement.

• Define and evolve the global strategy: Establish the strategic vision and roadmap for the post-sale journey, spanning onboarding, adoption, retention, expansion, renewal, and advocacy.
• Operationalize the strategy through scalable programs: Develop modular programs, scalable content frameworks, and audience segmentation strategies that support diverse product lines and customer needs that guide customers through critical moments.
• Foster a high-performing, globally oriented team: Manager and mentor a team responsible for delivering personalized lifecycle experience at scale.
• Drive always-on testing and optimization: Implement a test-and-learn approach across lifecycle journeys, channels, and segments.
• Establish global lifecycle reporting: Build reporting frameworks in partnership with Marketing Ops and Marketing Data Analytics to track health, campaign impact, and regional performance.
• Translate customer insights into action: Leverage established feedback loops, including product usage data, support insights, and CS intelligence, to share lifecycle priorities and optimize journey design.

• 8+ years of experience in lifecycle, retention, or growth marketing at high-growth, fast-paced global tech company, including 2+ years of direct people management, with a proven ability to drive cross-functional initiatives in dynamic environments.
• Demonstrated success defining and scaling end-to-end, data-driven lifecycle programs across multiple segments and geographies.
• Strategic and solutions-oriented leader with the ability to mobilize teams and drive impactful outcomes in a fast-paced environment.
• Proven cross-functional leadership with a track record of aligning stakeholders around shared customer goals and driving coordinated execution across complex initiatives.
• Demonstrated executive presence and communication skills, able to synthesize data into clear narratives and influence stakeholders at all levels.
• Empathetic team leader who fosters high performance, collaboration, and continuous learning.
• Hands-on experience with modern customer engagement and reporting tools such as Iterable, Gainsight, Salesforce, Tableau, or Databricks.
• Bachelor’s degree from a 4-year institution.

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