Full-Time Senior Manager, Demand Generation

• Own go-to-market planning of marketing initiatives, including road-mapping, documentation, coordination and selling in channel recommendations, as well as refinement and overall program performance.
• Use a keen understanding of consumer behaviors and cross-channel marketing tactics to drive continuous subscriber growth and innovation across the purchase journey.

Duties and responsibilities will include:

1. Serve as high-impact leader for key growth marketing initiatives
2. Strategic decision maker and thought leader on critical cross-functional growth initiatives
3. Own planning and road-mapping process, aligning with strategy and product teams while driving cross-functional decisions throughout the process
4. Develop repeatable launch plan playbook to guide individual demand generation managers
5. Serve as a cross-functional leader, providing strong guidance to teams executing digital media, CRM, ecommerce, local events and sales tactics
6. Drive strategies across all aspects of the marketing and sales funnel, achieving high quality traffic that converts into sales and revenue
7. Balance subscriber growth with CAC
8. Partner with Marketing Strategy team to design and maintain exceptional, repeatable processes
9. Develop and deliver executive level presentations, including to large audiences

WHAT IT TAKES TO CATCH OUR EYE:

• Bachelor’s Degree in Business Administration, Marketing or related field
• 5+ years of leadership experience of high visibility teams
• 10+ years of Demand Gen or Digital Marketing experience, ideally in both B2C and B2B
• Fluency in both marketing and finance KPIs
• Deep expertise in fundamental principles of digital marketing, media and CRM metrics
• Strong business acumen and excellent written and oral communication skills
• Experience leading and influencing both internal and external teams in an ambiguous environment while maintaining a customer centric philosophy
• A “get stuff done” attitude and work ethic to match

BONUS POINTS FOR:

• Master’s Degree
• End to end marketing and marketing planning experience
• Telecommunications industry experience

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