Full-Time Senior Manager, Digital Customer Lifecycle & Adoption
ServiceNow is hiring a remote Full-Time Senior Manager, Digital Customer Lifecycle & Adoption. The career level for this job opening is Senior Manager and is accepting San Diego, California based applicants remotely. Read complete job description before applying.
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ServiceNow
Job Title
Senior Manager, Digital Customer Lifecycle & Adoption
Posted
Career Level
Full-Time
Career Level
Senior Manager
Locations Accepted
San Diego, California
Salary
YEAR $137500 - $240700
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Job Details
As the Senior Manager, Digital Customer Lifecycle & Adoption, you will lead the strategy and execution of digital programs that drive customer engagement, product adoption, and long-term value realization across the customer journey. You will be responsible for orchestrating cross-functional initiatives that improve lifecycle touchpoints, accelerate time-to-value, and scale adoption through data-driven, personalized experiences. This role is ideal for a strategic thinker and hands-on leader who thrives in a fast-paced environment and is passionate about transforming customer experiences through digital innovation.
Key Responsibilities:
- Lifecycle Strategy & Execution: Design and implement end-to-end digital lifecycle programs that support onboarding, adoption, expansion, and renewal. Partner with Customer Success, Product, Marketing, and Operations to align lifecycle initiatives with business goals and customer needs.
- Digital Adoption & Engagement: Lead the roadmap for digital adoption programs, including in-product guidance, email journeys, and self-service enablement. Leverage behavioral data and segmentation to deliver personalized experiences that drive usage and value realization.
- Cross-Functional Leadership: Lead cross-functional working groups to ensure alignment on lifecycle priorities, KPIs, and execution plans. Influence senior stakeholders to secure support for lifecycle investments and innovation.
- Data & Insights: Define success metrics and reporting frameworks to measure program impact and identify optimization opportunities. Partner with analytics and operations teams to improve data capture, access, and usage across lifecycle touchpoints.
- Technology & Innovation: Collaborate with IT and platform teams to enhance lifecycle capabilities through tools like ServiceNow, marketing automation, and customer data platforms. Stay ahead of industry trends and emerging technologies to continuously evolve the digital customer experience.
Experience:
- 12+ years of experience in customer lifecycle, digital adoption, or customer success marketing, preferably in B2B SaaS.
- Proven track record of designing and scaling digital programs that drive measurable customer outcomes.
- Strong analytical skills and experience with PLG Models, customer data, segmentation, and journey mapping and analytics tools (e.g., Totango, Segment and Gainsight).
- Expert data storytelling and presenting insights to executive stakeholders and the ability to lead cross functional initiatives and influence without authority.
- Excellent communication and stakeholder management skills, with the ability to influence across levels and functions.
- Experience with platforms such as ServiceNow, Gainsight, Salesforce, Adobe, Marketo, or similar tools is a plus.
- Strategic mindset with a bias for action and a passion for customer-centric innovation.
Skills
FAQs
What is the last date for applying to the job?
The deadline to apply for Full-Time Senior Manager, Digital Customer Lifecycle & Adoption at ServiceNow is
21st of September 2025
. We consider jobs older than one month to have expired.
Which countries are accepted for this remote job?
This job accepts [
San Diego, California
] applicants. .
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