Full-Time Senior Manager, Digital Marketing SEO

Our Senior Digital Marketing Manager will focus on SEO to enhance visibility in Organic Search for our Partner institutions. Leading a team of Analysts, you’ll develop and execute strategies across a range of digital marketing needs, from sitemaps and keyword research to content creation processes and UX improvements. This role requires cross-functional collaboration to support a diverse client portfolio. A solid understanding of Sales Funnels is essential to communicate strategies and performance insights effectively to internal and external stakeholders, ensuring alignment with business objectives.

You’ll be instrumental in establishing and refining processes for timely website reporting and providing actionable recommendations. As the Senior Manager, your main responsibility is to grow organic traffic and increase lead volume across a managed portfolio of websites.

As our Senior Manager, Digital Marketing SEO, you will: 

Leadership & Team Management: Lead and mentor a team of two analysts, providing guidance in executing best in class SEO strategies and fostering professional growth

Strategic Development: Design and implement comprehensive digital marketing and SEO strategies to prospect generation and conversion funnel improvements

Cross-Functional Collaboration: Work closely with the paid media team, creative teams, developers, and content writers to ensure cohesive and effective marketing execution across all platforms

Performance Analysis: Utilize analytics tools (e.g., Google Analytics, SEMrush) and data visualization tool (Tableau) to track campaign performance, interpret data, and derive actionable insights for continuous improvement

SEO Optimization: In conjunction with your team, conduct keyword research, technical audits, and competitive analysis to identify optimization opportunities and implement best practices

Communication & Reporting: Regularly communicate strategies, results, and optimization recommendations to General Managers and other internal and external stakeholders to inform business decisions

Market Research: Analyze market trends, consumer behavior, and competitor activities to identify new opportunities and inform strategic direction

You have:

5-7 years SEO and digital marketing growth experience

Bachelor’s degree or equivalent certifications/experience

Strong foundational understanding of SEO principles and recent updates in the industry

Strong research skills

Working knowledge of Google Workspace (Docs, Slides, Sheets)

Excellent verbal and written communication and presentation skills

Expertise with industry-relevant tools, including Google Analytics, Search Console, SEMRush, WordPress, Moz

Ability to think creatively with a desire to continue learning new skills

Ability to work effectively in dynamic, rapidly changing, team-based environment