Full-Time Senior Marketing Analyst

As a Senior Marketing Analyst, you will help guide our teams by making data-driven recommendations for campaign optimization, customer acquisition, and means to improve prospect conversion. This role is responsible for understanding customer behavior and campaign performance to guide decision-making across marketing channels. The ideal candidate will have strong analytical skills, a passion for data, and the ability to communicate complex findings clearly to stakeholders.

Responsibilities:

• Analyze marketing campaign performance across multiple channels (digital, social, email, paid media, etc.)
• Use data to generate actionable insights to highlight and improve campaign effectiveness and ROI
• Monitor customer acquisition, retention, and conversion metrics, and provide recommendations to improve funnel performance
• Assist the Optimization Manager in segmenting audiences and analyzing the performance of targeted campaigns
• Develop and maintain complex data models to support revenue reporting and analysis initiatives
• Write and optimize SQL queries to extract, transform, and manipulate large datasets from various sources
• Identify opportunities to streamline marketing reporting processes and enhance data accuracy and integrity
• Work closely with teams across the organization, including sales, marketing, and product, to gather data and insights for marketing analysis
• Perform ad hoc analysis and provide decision support to senior management as needed

What You Bring To The Team:

• 5+ years of experience in data analytics, with a focus on revenue reporting and analysis in the technology or SaaS industry
• Advanced SQL skills, with experience using SQL to perform analysis, standardize queries, and build large-scale relational datasets
• Strong analytical skills with experience in developing and interpreting complex data models. Providing insights to drive actionable results
• Experience developing, deploying, and maintaining enterprise-level reports using BI tools such as Sigma, Tableau, Power BI, Looker, or other relevant technologies
• Knowledge of accounting principles and revenue recognition standards (e.g., ASC 606)
• Familiarity with statistical analysis and forecasting techniques
• Excellent communication and presentation skills, with the ability to convey complex concepts to non-technical stakeholders
• Detail-oriented with a strong commitment to accuracy and data integrity
• Ability to work independently and collaboratively in a fast-paced, dynamic environment

What We Offer:

• 100% remote work environment - since our founding in 2015
• Generous paid time off policy, including vacation, sick time, and paid holidays
• 12 weeks of paid parental leave
• Highly competitive and comprehensive medical, dental, and vision benefits plans
• 401(k) with a 5% contribution regardless of employee contribution
• Life and Disability insurance plans
• Stock options for all full-time employees
• One-time $500 reimbursement for building/upgrading home office
• Annual allowance for education and professional development assistance
• $75 USD/month digital reimbursement
• Access to the BetterUp platform for coaching, personal, and professional growth