Full-Time Senior Marketing Associate

Join the Asia Tech X Singapore (ATxSG) Marketing Team! We're looking for a dynamic marketer to help us create engaging 360° campaigns that will:Grow the ATxSG brand
Boost event attendance
Enhance pre and post-event engagement
Forge powerful partnership collaborations

Marketing Planning and Execution

• Contribute to the creation and execution of marketing campaigns to grow target audience and/or client databases, drive consent to market and encourage target prospects to engage with relevant content.
• Develop and execute audience engagement strategies that create interactive and experiences as well as to encourage attendee sign-ups
• Define and develop best practice for content creation, distribution and tracking.
• Create, manage and execute content email campaigns.
• Manage day to day social platforms; contribute to the social media strategy, execute all planned social posts and manage the LinkedIn, Facebook and Twitter platforms.
• Manage website updates (ongoing updates and uploads).
• Ensure all marketing materials are high-quality, accurate, and delivered on time.

Analytics and Reporting

• Tracks and monitors channel performance and ROI of spend incorporating insight and lessons learned into campaigns regularly during the campaign cycle.
• Ensure that all market facing materials is on brand.
• Responsible for monitoring activity, tracking and interpreting KPIs/metrics.
• Contributes to reporting processes and providing weekly KPI reporting.
• Develop an in depth understanding of the market, target audience and behaviours and ensure content strategies and plans are aligned to targeted demographics

Partnership and Collaboration

• Preparation of publicity contracts & materials to engage trade and media partners.
• Ensure that partnership deliverables are executed timely
• Collaborates with colleagues within the Festivals team and beyond with a customer first focus to deliver successful in-person events.

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