Full-Time Senior Media Planner

• Assist in the media planning kick-off, helping ensure media objectives are clear and aligned with client goals.
• Stay informed about marketplace trends and competitive insights to contribute to planning decisions.
• Utilize EVERSANA INTOUCH’s suite of planning, evaluation, and buying tools for competitive landscape analysis, target digital consumption, and media plan development.
• Support the development and articulation of media strategies, including media channel mix, budget allocation, and rationale.
• Collaborate with subject-matter experts to ensure media strategies are aligned across all platforms.
• Help coordinate the creation and presentation of media strategies and plans to clients.
• Participate in weekly status meetings and help manage status documents.
• Assist internal activation teams (e.g programmatic/paid search/paid social) with the understanding of client needs and deliverables
• Support the RFP process by assisting in ranking proposals and contributing to vendor negotiations and media partner selection.
• Oversee the day-to-day implementation, optimization, and reconciliation of campaigns, ensuring alignment with client goals.
• Help manage accurate budget tracking, media buys, and reconciliation to optimize spend across channels.
• Review and ensure the accuracy of media activation documentation, including media campaign setup in Prisma.
• Guide Junior Planners and other team members in developing accurate traffic sheets and media buys.
• Coordinate trafficking, manage creative asset delivery, and ensure all assets align with campaign and client requirements (e.g., Creative Asset Trackers, MRD/creative matrix).
• Ensure successful tracking, optimization, and reporting of all campaigns, collaborating with analytics teams to create insights for monthly and/or quarterly reporting (QBRs).
• Support billing processes, ensuring accuracy and resolving discrepancies.
• Collaborate with Account Management, PMs, Creative, Data Science/Analytics, and subject-matter-expert teams to ensure smooth execution of campaigns.
• Maintain communication with the direct manager, and other senior members of the team, on campaign progress and issues.
• Contribute to insights and recommendations to support new business development when needed.

• 3-5+ years of active experience in a media planning and/or buying role (digital is a priority), preferably with an agency.
• Pharma media experience, touching on diverse conditions, disease states, and audiences (DTC, HCP, Payer) is a plus.
• Experience with syndicated planning tools (e.g., MRI/Simmons, Vivvix, Pathmatics, Nielsen, Innovid, SRDS) is preferred.
• Experience managing multiple accounts and campaigns.
• Experience within Prisma and MediaOcean is required.
• Familiarity with the total marketing process and the strategic role of media.
• BA/BS degree
• Strong written, presentation, verbal, interpersonal, and organizational skills.
• Critical thinking, problem-solving, and strong negotiation abilities.
• Ability to manage multiple projects, clients, and accounts in a fast-paced environment.
• Strong computer skills (Microsoft Word, Excel, PowerPoint) with advanced proficiency in Excel.
• Proficiency in media management, billing systems, and competitive/targeting tools.
• Solid understanding of marketing, advertising, media concepts, and budget requirements.
• Experience with third-party ad servers.
• Ability to work cross-channel and integrate digital and offline/non-digital media strategies.
• Detail-oriented with a commitment to follow-through and process improvement.
• Ability to navigate cross-department relationships effectively.
• Strong communication skills and a proactive attitude toward campaign execution and team collaboration.

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