Full-Time Senior Paid Media Specialist

Are you passionate about digital marketing and eager to make a significant impact in the education sector?

We are seeking a dynamic Senior Paid Media Specialist to join our team and drive student enrolments for our prestigious university partners.

Key Responsibilities:

• Overseeing junior team members and their respective portfolios.
• Assist the Paid Media Manager in establishing strategy and documenting processes to ensure the effective delivery of the paid media function.
• Being the subject matter expert for cross-functional and non-partner specific marketing projects (i.e., third party vendors) and facilitating the relationship with external agencies (i.e., Google /Facebook).
• Proactively identify and leverage opportunities in paid media based on the ever-changing industry trends to provide innovative solutions for partners and colleagues.
• Meet and exceed student enrolment KPI’s for managed Australian university partners.
• Create, manage, measure and optimise paid search (Google), paid social (Facebook / LinkedIn) and retargeting campaigns for Australian university partners.
• Regularly analyse, monitor and report on campaign performance from click through to enrolment.
• Test new strategies and tactics to improve campaign effectiveness and to scale positive results across the business.
• Forecast estimated lead volume and media spend to inform budgeting decisions.
• Work with Creative/Content stakeholders to develop engaging and effective creative.
• Work with Web Designer to build landing pages and implement conversion rate optimisation (i.e. A/B, split testing etc.) testing strategy.

Education:

Tertiary qualification in Media, Marketing, Business, IT or a related field of study (preferable)

Experience:

• Hands-on experience managing high performance PPC campaigns in a commercial environment
• Strong numerical reasoning and analytical capability
• Confident engaging with stakeholders and ability to clearly communicate technical issues
• Experience in forecasting spend and lead targets across multiple channels
• Excellent organisational and time management skills with strong attention to detail

Technical:

• Strong experience advertising with Google Ads, Facebook and LinkedIn
• Google Ads & Analytics certification
• Advanced knowledge of Excel
• Working knowledge of Google Analytics and Google Tag Manager

Additional:

• Experience in putting together a presentation and presenting
• Experience in new and emerging channels such as TikTok

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