Full-Time Senior Product Marketing Manager

Influ2 is the only platform that lets you deliver ads to specific people and track their engagement by name. We've transformed how businesses approach B2B advertising. Now, marketing teams can create a journey for each decision-maker at targeted accounts, and salespeople know precisely whom to call and what to say. This makes closing deals a lot easier.

Who we are looking for: We are seeking a dynamic Product Marketing Manager to drive the next growth phase for Influ2. If you have a passion for technology and a knack for crafting compelling product narratives, we want to hear from you.

What you'll do: As a Senior Product Marketing Manager, you will play a crucial role in defining and executing our product marketing strategies.

1. Product positioning and messaging: Create clear and compelling product positioning and messaging that resonates with our target audience. Develop and maintain key messaging documents and sales enablement materials.
2. Market research: Conduct market research to understand customer needs, market trends, and competitive landscape. Use these insights to inform product development and marketing strategies.
3. Go-to-market strategy: Develop and implement go-to-market plans for new and existing features and products. Collaborate with product management, sales, customer success, and customer marketing teams to ensure successful launches.
4. Content creation/enablement: Develop high-quality marketing materials, including product demos, videos, white papers, presentations, and more.
5. Campaign management: Partner with demand generation and customer marketing teams to plan and execute integrated marketing campaigns that drive product awareness and product adoption initiatives.
6. Customer engagement: Partner with customer marketing on customer voice initiatives such as surveys, beta programs, advisory boards, and virtual product roundtables.
7. Performance tracking: Measure and analyze the effectiveness of product marketing initiatives. Use data to optimize strategies and report on key performance metrics.

Your experience: 5+ years of experience in product marketing within the B2B Tech industry. Proven success in developing and executing go-to-market strategies. Experience collaborating with cross-functional teams, including product management, sales, customer marketing, and customer success. Proficiency with tools such as HubSpot, Salesforce, Pendo, and Zendesk. A degree in marketing, business, or a related field is preferred but optional; what matters most is your proven track record.

Your skills: Strong communication and storytelling skills, with the ability to translate complex concepts into simple, compelling messages. Analytical mindset: ability to leverage data and metrics to inform decision-making. Creative thinking: the ability to develop innovative and impactful marketing campaigns. Results-driven: focused on achieving measurable outcomes and contributing to overall business goals.

What is the last date for applying to the job?

Which countries are accepted for this remote job?