Full-Time ServiceNow University Marketing Manager

Do you thrive in a high-paced environment and lead every marketing initiative with a customer-centric mindset?

The ServiceNow University marketing team is looking for an action-oriented marketing manager to drive the GTM integrated campaigns for customers to demonstrate the value of training to achieve business outcomes.

This individual is responsible for supporting ServiceNow University product positioning and messaging, create sales enablement content, and manage the customer experience and engagement across various platforms and channels.

The ideal candidate has a passion for storytelling and demonstrates strong attention to detail and quality.

This individual is a self-starter, AI-curious, thrives in a fast-paced environment, and demonstrates agility and flexibility.

This individual contributor role reports to the ServiceNow University Marketing, Customer GTM Lead.

1. Create compelling value proposition and messaging that articulates the value of ServiceNow University for customers and partners
2. Identify, validate, and develop use cases for ServiceNow University training solutions and offerings
3. Provide input into the content strategy and create a variety of asset types (e.g., research, thought leadership, presentations, data sheets, customer stories, eBooks) for customers
4. Manage the customer experience and engagement across various platforms and channels (e.g., Dotcom, social, blogs, webinars, emails, events)
5. Lead integrated customer marketing campaigns across multiple channels and activations
6. Coordinate timeline of marketing activities to maximize impact across key target regions
7. Support key marketing events including on-site support, content reviews, speaker selection, and creating presentations

Requirements:

• 8+ years of experience in driving integrated marketing campaigns, GTM function, product and solution marketing, or related roles in a B2B environment
• Bachelor’s degree or equivalent experience in marketing, business, or a related field
• Knowledge and proficiency of AI technologies and tools and a keen interest with the latest AI trends and innovations
• Exceptional written and verbal communication skills
• Excellent people skills to interact with cross-functional teams
• Strong persona-based messaging and storytelling experience
• Stellar presentation development capabilities
• ~25% travel to support GTM activities and customer events

What is the last date for applying to the job?

Which countries are accepted for this remote job?