Full-Time ServiceNow User Groups & Adoption Marketing Manager

Role: We are seeking a dynamic, data-driven Customer Marketing Manager with 5+ years of experience focused on customer marketing activities. The ideal candidate will be responsible for planning, executing, and managing data-driven customer marketing activities and experiences that engage our customers to help them onboard, deploy, adopt, and get to value fast. This role will collaborate closely with the Digital and Enterprise Field marketing teams to ensure that our email nurtures as well as events & experiences align with our customer marketing priorities.

Ideal Location: Santa Clara, CA or Seattle, WA (2 days required weekly as a minimum in the office). Remote candidates will also be considered.

Key Responsibilities:

1. Event Planning & Execution: Plan, create, track, manage a calendar of events for the Americas region, and communicate milestones for ServiceNow events (webinars, round tables, onboarding events, Summits, World Forums, trade shows, and other promotional activities). Oversee all logistical aspects (scheduling/logistics confirmation, speaker/facilitator engagement, event hosting, follow-up activities, and recap).
2. Account Engagement: Partner with Digital/DASO, social media, and Community teams to drive an effective customer awareness and promotion strategy to maximize reach for registration, attendance, and customer engagement. Utilize feedback and insights to tailor events that enhance customer experience and satisfaction.
3. User Group Engagement: Work closely with regional teams and the community team to drive user group engagement in the region to drive higher deployment and adoption. This may include 360 exchange sessions or more organic peer meet-ups from the user groups.
4. Performance Measurement: Analyze event performance through metrics (attendance, customer feedback, and engagement levels). Provide post-event reports to inform future planning.
5. Vendor/Partner Management: Establish and maintain relationships with vendors and partners, negotiating contracts and managing service delivery for specific activities.
6. On-Site Coordination: Serve as the main point of contact during events, ensuring smooth execution and addressing any issues that arise.

Required Skills and Experience:

• Proven experience managing complex operations while building exceptional relationships.
• Extensive experience in digital planning & strategy, team management, media execution, ad operations, and stakeholder management.
• Strong organizational skills and attention to detail with the ability to manage multiple projects simultaneously.
• Excellent communication and interpersonal skills with a knack for building relationships.
• Proficiency in analytics dashboards, event management software, and AI marketing tools.
• Experience in managing online and on-site user groups for B2B companies.
• Bachelor's degree in digital media, marketing, events management, communications, or a related field.
• 5+ years of experience in digital marketing, events management, data-driven campaigns, preferably with a focus on customer marketing.

Compensation: $102,600 - $169,300, plus equity (when applicable), variable/incentive compensation, and benefits.

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