Full-Time Sr Director, Lifecycle Marketing

Self Financial is a venture-backed, high-growth FinTech company focused on increasing economic inclusion and financial resilience. We empower individuals to build credit and savings. We seek passionate individuals to tackle challenges, find solutions, and enhance the financial landscape for our communities.

Our team is dedicated to challenging the credit industry's status quo by providing accessible tools for credit management. This requires collaborative efforts across teams to ensure our products reach those who need them most, specifically the over 100 million Americans with limited or no credit.

We value diversity and strive to create an inclusive environment. We recruit, develop, and retain top talent from diverse backgrounds.

We are seeking an experienced, data-driven Sr. Director, Lifecycle Marketing to lead Self's lifecycle marketing strategy, boosting core business and customer KPIs.

Reporting to the VP, Growth Marketing, you will manage and develop a high-performing lifecycle marketing team to enhance customer activation, monetization, and retention for a growing portfolio of financial products.

This role requires strong collaboration with marketing, product, analytics, design, and other teams.

What You Will Do

1. Lead the strategy for personalized lifecycle programs (email, push, SMS) to boost core business and customer KPIs.
2. Deeply understand customer data to create personalized messaging flows driving business and customer outcomes.
3. Build and support a team of mission-driven lifecycle marketers.
4. Own engagement, activation, cross-sell, and retention KPIs, aligning with product, analytics, and others to develop roadmaps for business outcomes.
5. Partner with product teams to develop strategies and messaging for improved product and feature adoption.
6. Define and manage lifecycle marketing team operational efficiency.
7. Drive hypothesis-driven testing frameworks and strategies to enhance KPIs, monitoring, and reporting.
8. Collaborate with analytics partners to refine measurement and optimization strategies.
9. Partner with product marketing, design, and copy to develop top-tier creative content and insights for messaging across the organization.
10. Work with marketing operations to improve workflows and utilization of marketing engagement platforms.
11. Develop and implement data strategies to enable audience segmentation and personalization within lifecycle programs.

What You Bring

• 12+ years of marketing experience, focused on lifecycle or retention marketing.
• B2C marketing experience in complex customer data environments, ideally within fintechs or large B2C organizations.
• Experience in fast-paced organizations with complex customer journeys.
• Hands-on experience with CRMs and marketing automation platforms (Braze, Responsys, Iterable, etc.), building multi-channel user flows.
• Strong leadership skills, vision articulation, stakeholder rapport building, and team mentorship.
• Expertise in customer segmentation, subscriber management across channels (email, push, SMS), deliverability, and CAN-SPAM compliance.
• HTML and templating language knowledge to guide team messaging builds.
• Experience leading and growing marketing teams.
• Comfort with ambiguity.
• Proficiency in using reports and dashboards to identify trends and inform marketing strategies (Excel, Tableau, etc.).

Salary Range: $186,000-$226,000 annually.

Benefits: Comprehensive compensation and benefits package, including stock options, quarterly bonuses, health/dental/vision insurance, flexible vacation, education assistance, gym membership, and casual dress code.

Remote Work and Flexibility: Remote work arrangements and flexible work schedules are available.

Diversity and Inclusion: Self Financial is committed to building a diverse and inclusive workforce.

Eligibility: U.S. Citizenship or Green Card required.

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