Full-Time Sr. Field Readiness and Growth Marketing Manager

• Sits at the intersection of integrated campaigns, sales enablement, and field execution.
• Ensuring that sellers have the right messaging, assets, and activation plans to convert demand into revenue.
• Design and execute field readiness programs with cross functional teams, analyzing target audiences, verticals and adding subject matter expertise of ICPs and analytics to develop industry, persona, or solution-based sales plays.

• Partner with Product Marketing, Field Marketing, Demand Gen, and Sales Enablement to develop play content, messaging, talk tracks, and assets for scalable, repeatable programs.
• Create sales plays for vertical and industry offerings, collaborating with Product, Training and Corporate Strategy.
• Analyze outcomes and recommend continuous improvements for the programs for sellers and channel partners.
• Launch and enable sales plays that build on campaign execution, including live training, toolkits, guided selling tools, and internal communications.
• Independently manage play execution across marketing and sales, ensuring consistent delivery in ABM programs, outbound efforts, and pipeline acceleration tactics.

• Track adoption, pipeline impact, and revenue influence of sales plays.
• Provide feedback loops and refine plays based on performance and seller input.
• Establish KPIs and manage QBRs with sales and marketing teams.

• Ensure marketing content maps to sales stages and sales plays, making it easy for sellers to use content in conversations for new logo and expansion customer journeys.

• Work with regional sales and marketing leaders to tailor and localize sales plays for key accounts, industries, or segments.

• 8-12 years of experience in B2B marketing, sales enablement, or GTM program management (experience in SaaS or tech companies preferred).
• Proven track record of leading programs and working cross-functionally with sales and marketing to drive go-to-market alignment and measurable impact.
• Strong understanding of enterprise sales processes, buyer journeys, and sales enablement strategies, analyzing SFDC and pipeline reports to track outcomes and provide recommendations for continuous improvement.
• Excellent communication, storytelling, and program management skills.

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