Full-Time Sr. Growth Marketing Manager

• Work with our Agency partners to own and manage Splice’s paid social media strategy, execution, and performance across platforms including Meta, TikTok, YouTube, X (Twitter), and Reddit.
• Develop full-funnel campaigns focused on user acquisition, engagement, and retention, aligned with overall growth objectives.
• Partner with design, social, and content teams to brief and optimize creative for paid campaigns, including video-first assets.
• Collaborate on paid search strategy (Google Ads, YouTube Search) and manage testing frameworks for both SEM and paid social.
• Analyze campaign data to identify trends, uncover insights, and optimize performance against KPIs (CPA, CAC, ROAS, LTV).
• Test and scale new paid social platforms and audience segments based on performance.
• Manage budgets, forecasts, and reporting for your channels with a focus on efficiency and growth.
• Leverage data to spot content trends and emerging creators that can be amplified in paid social strategy
• Work with analytics and BI partners to build dashboards and improve attribution.

• 5+ years of hands-on experience managing paid social campaigns at a growth-focused company, agency, or tech startup.
• Deep experience running paid campaigns on Meta, TikTok, YouTube, and other social channels.
• Solid understanding of paid search (Google Ads), including keyword strategy, bidding, and attribution modeling.
• Familiarity with growth channels such as CTV, digital/in-person events, and dedicated sponsorships.
• Strong analytical skills; ability to interpret data and turn insights into actionable recommendations.
• Creative thinking with experience in briefing, testing, and optimizing performance ad creatives.
• Experience with marketing tools like Google Ads, Facebook Ads Manager, TikTok Ads, Google Analytics, and Looker/Data Studio.
• Familiarity with growth marketing tactics, including funnel optimization, experimentation frameworks, and LTV modeling.

• Design and video experience to guide ad-first creative
• Experience working with Google Tag Manager
• Data tooling exposure in platforms such as Segment and BigQuery
• Passion for music and/or music technology is a big plus!

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