Full-Time Sr. Manager, Growth Marketing

• Deliver impact fast: Launch paid and inbound campaigns that quickly contribute to pipeline
• Learn and refine: Run experiments, analyze results, and provide insights that shape our growth playbook
• Grow into leadership: Gain exposure to strategic planning and build on your experience to elevate as the company grows

• Campaign Execution: Build, launch, and optimize paid search, social, SEO/SEM, and outbound campaigns to drive awareness and acquisition.
• Pipeline Support: Develop and manage landing pages, forms, and lead magnets; monitor performance and report actionable insights to leadership.
• Experimentation & Scaling: Run experiments in collaboration with leadership, track outcomes, and recommend next steps. Translate early campaign wins into repeatable, scalable use cases and long-term growth engines.
• Cross-Functional Collaboration: Partner with Sales to align campaigns with ICP pain points, use cases, and pipeline targets. Share data and insights that inform product, positioning, and broader go-to-market strategy.
• Measurement & Optimization: Build and maintain reporting frameworks to track CPL, CAC, ROAS, and pipeline velocity. Use results and team feedback to continuously improve campaign performance.

• Paid and outbound channels are live within weeks and optimized to improve conversion.
• Experiments are run and reported in collaboration with leadership.
• Tactical contributions help lower CAC and improve pipeline velocity.
• Clear playbooks and processes are executed upon and adjusted to scale acquisition without losing efficiency.
• Marketing-sourced revenue and pipeline becomes a predictable driver of company growth, with weekly reporting to the rest of the organization.

• Experience: 6+ years B2B growth/demand gen marketing with hands-on campaign execution, with recent experience in a high-growth SaaS or tech startup.
• Early-Stage Fit: Prior experience as an early marketing hire or in a zero-to-one environment is strongly preferred.
• Growth Impact: Proven track record of driving measurable pipeline and revenue growth in fast-paced, high-velocity environments.
• Channel Expertise: Deep knowledge of paid acquisition (Google Ads, LinkedIn Ads, Meta, programmatic DSPs), outbound campaigns, SEO/SEM, CRO, and funnel analytics.
• Tools & Platforms: Proficiency with HubSpot (Marketing & Sales), GA4, SEMRush, Hotjar, and A/B testing platforms. Familiarity with outbound and enrichment tools (Apollo, ZoomInfo, Clay) is a plus.
• Execution Skills: Comfortable building and optimizing landing pages (HubSpot) and creating lightweight assets using design tools such as Canva.
• Analytical Strength: Strong data-driven mindset with expertise in marketing analytics, attribution models, and performance reporting.
• Startup Mindset: Thrives in a fast-moving, high-ownership, “build-from-scratch” environment.

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