Full-Time Sr Manager, Growth Marketing - Remote

• Lead planning, management, and execution of all California Closets Paid Search campaigns, including account setup, strategy development, campaign structure, budget management, bidding strategies, and invoice/billing oversight.
• Manage budgets exceeding $10M.
• Direct and manage digital agency to define, execute, and measure marketing campaigns across paid media channels including SEM, YouTube video and display, programmatic, and retargeting.
• Leverage SEO insights to inform keyword strategy, landing page relevance, and overall search visibility.
• Demonstrate a passion for data and problem-solving, with the ability to extract insights, interpret anomalies, and identify key performance trends.
• Drive continuous improvement and experimentation to meet and exceed monthly volume and ROAS targets.
• Develop and execute a data-driven YouTube advertising strategy aligned with California Closets’ business goals.
• Conduct attribution analysis to understand how media mix impacts paid search performance.
• Maintain awareness of SEO trends and algorithm updates to ensure paid search strategies complement organic efforts.

• 7+ years of Paid Search experience managing and optimizing campaigns in Google Paid Search and Microsoft Ads.
• Hands-on experience managing and optimizing YouTube video campaigns.
• Google and Microsoft Ads certifications.
• Advanced proficiency in Google Analytics (GA4).
• Strong skills in Excel and Tableau or similar BI platforms for data manipulation and visualization.
• Proven experience with A/B testing and iterative campaign optimization.

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