Full-Time Strategic Market Segment Director

PrePass® is North America's most trusted weigh station bypass and toll management platform. Seeking an innovative and strategic marketing leader to elevate our go-to-market approach within the government sector.

The Strategic Market Segment Director – Government Sector will define and lead PrePass’s go-to-market strategy for the public sector.

• Market Strategy & Segmentation: Develop and execute a comprehensive segmentation strategy for the government sector.
• Lead competitive, market, and policy analyses to inform investment priorities and innovation strategies.
• Craft compelling value propositions and messaging that align PrePass’s technology leadership with government safety and efficiency objectives.
• Go-to-Market Leadership: Create and operationalize go-to-market plans for government initiatives.
• Collaborate with Product Management to align roadmap priorities with government market needs and compliance standards.
• Partner cross-functionally to build processes, capabilities, and systems that drive consistent execution and measurable business impact aligned with the PrePass mission.
• Stakeholder Engagement: Serve as a key strategic liaison between PrePass and public sector partners.
• Represent PrePass at government and industry forums, shaping dialogue on safety, technology, and compliance.
• Performance & Growth: Define and monitor KPIs and success metrics to measure market penetration, customer acquisition, and retention.
• Drive continuous improvement in how PrePass engages and delivers value to government customers.

• 10+ years of experience in strategic marketing, market development, or business strategy—ideally within transportation, logistics, technology, or government services.
• Proven success in building and executing market segmentation and go-to-market strategies in complex, regulated environments.
• Deep understanding of public sector funding and procurement processes, compliance frameworks, and partnership models.
• Strong analytical and storytelling abilities, with the capacity to translate complex market insights into actionable strategies.
• Excellent communication and collaboration skills, particularly across executive and cross-functional stakeholders.
• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).

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