Full-Time Strategic Marketing Director (Remote)

Strategic Marketing Director will lead engagements with client organizations focusing on generating positive Marketing ROI, improving customer and marketing-facing stimuli, leveraging data and analytic assets.

This role serves two primary constituencies: 1) client organizations with unmet strategy development needs, and 2) RRD sales and client management groups whose long-term positioning depends on deepening the strategic nature of client relationships.

This role has a broad scope of responsibility, including formulating and presenting strategic advice to clients, coordinating internal resources to deliver consulting work product, leading internal teams in account planning exercises, and developing repeatable consulting solutions for RRD teams.

Responsibilities Include:

1. Data & Analytics Services:
2. Marketing Performance Insights & Strategy - Serve as a strategic partner, leveraging data-driven insights to develop marketing strategies that drive client growth and efficiency.
3. Comprehensive Performance Measurement & Reporting - 1 custom reporting, using KPIs to measure campaign success and identify areas for optimization.
4. Audience & Market Intelligence - Conduct in-depth market research, customer segmentation, and competitive analysis to inform client positioning and targeting strategies.
5. Data Integration & Management - Oversee data strategy and infrastructure, ensuring seamless integration of first-party, third-party, and campaign data for cross-channel analysis.

5. Marketing Optimization & Execution Services:
6. Omnichannel Marketing Optimization - Provide holistic cross-channel planning and execution across paid, earned, and owned media, ensuring clients achieve maximum ROI.
7. Personalization & Audience Targeting - Develop advanced segmentation and personalization strategies, using data-driven insights to improve engagement and conversions.
8. MarTech & Automation Strategy - Guide clients in MarTech stack implementation, CRM integrations, and automation strategies to enhance efficiency and customer experiences.
9. Attribution & ROI Analysis - Deliver marketing attribution modeling to provide clients with clear insights on budget allocation, performance impact, and long-term strategy.

9. Strategic Advisory & Client Partnership:
10. Executive-Level Consultation - Act as a trusted advisor to client CMOs and senior leaders, guiding high-level marketing strategy and investment decisions.
11. Proactive Client Communication & Strategy Reviews - Conduct regular strategic reviews and performance deep-dives to ensure alignment with business goals and evolving market dynamics.
12. Innovation & Growth Planning - Introduce new strategies, emerging technologies, and market opportunities, ensuring clients stay ahead of industry trends.

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