Full-Time SVP, Chief Marketing Officer

SVP, Chief Marketing Officer of Experian Consumer Services will lead marketing strategy and execution for direct-to-consumer digital financial platform.

Ideal candidate: visionary leader with expertise in balancing brand building and performance marketing, passion for fintech, and proven track record of driving customer acquisition, engagement, and retention while elevating brand equity.

Responsibilities:

• Develop and execute holistic marketing strategy balancing long-term brand building with short-term performance goals.
• Lead brand identity transformation for consistent, compelling, and emotionally resonant message across channels.
• Foster data-informed culture where branding decisions are tied to measurable business outcomes.
• Build and define strategic marketing partnerships to expand influence and presence.
• Design and implement integrated multi-channel marketing programs.
• Leverage segmentation and personalization for targeted campaigns.
• Optimize marketing funnels using A/B testing and predictive analytics.
• Unlock value of latent consumer population to drive product utilization.
• Enhance customer journey by integrating brand storytelling.
• Use behavioral insights and feedback for brand innovation and engagement.
• Utilize real-time analytics and advanced attribution models for campaign effectiveness.
• Combine market research and customer data to evolve brand positioning.
• Optimize brand, performance, and customer experience metrics.
• Build and lead cross-functional marketing team.
• Foster innovation and accountability, achieving brand resonance and business outcomes.
• Develop succession plans for team members.
• Define and manage agency relationships.
• Work closely with Product, Technology, Revenue Operations, General Managers.
• Lead cross-departmental initiatives connecting go-to-market efforts to product experiences.
• Establish company as trusted brand in consumer finance.
• Develop innovative storytelling frameworks for communicating company purpose and vision.
• Build and develop content strategy.

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