Full-Time Vice President, Marketing & Communications

About The Position As the Vice President, Marketing and Communications you will be the steward of KIPP's national voice and brand. You'll lead a team that tells the story of who we are, what we stand for, and why it matters, reaching audiences from families searching for the right school to national leaders shaping the future of education. This role requires an exceptional communicator, a data-driven marketer, and a collaborative leader with a deep commitment to educational equity.

Responsibilities

1. Marketing and Communications Strategy: Set and Lead Multi-year Strategic Vision. Develop and execute a forward-looking, multiyear marketing and communications strategy aligned with KIPP Foundation's 2030 Plan and One KIPP priorities. Partner in the design and implementation of network-wide efforts to define and express "what it means to be KIPP," ensuring messaging reflects joy, rigor, and belonging across lines of difference.
2. Brand Leadership: Elevate and Steward the KIPP Brand. Serve as chief architect and guardian of the KIPP brand, ensuring national messaging reflects a clear, resonant, and differentiated national brand, rooted in KIPP's values and identity. In the near term, clarify and elevate KIPP's value proposition to families, students, alumni, educators, and partners by re-energizing the brand and our key messages. Refresh and develop brand guidelines, storytelling toolkits, and shared messaging that elevate the voices of students, families, and educators. Partner with regional teams to develop creative and messaging, aligned with brand strategy, and to bring consistency and creativity to KIPP's visual and narrative identity across the country, focused on both current and prospective staff and family engagement.
3. External Communications: Elevate KIPP's Voice. Build an integrated communications strategy for the KIPP Foundation, aligned with leadership priorities, and in collaboration with Development, Advocacy, Talent, and other teams, that aims to strengthen network-wide alignment, build relationships, and expand KIPP's influence. Drive national visibility through high-impact media placements, events, campaigns, podcasts, and thought leadership opportunities that contribute significantly to KIPP's brand as a national leader in education. Support regional leaders to more effectively communicate with families, staff, and media through crisis and complexity, through communications planning, content review, and brand-aligned templates. Serve as a strategic advisor to senior leadership on communications opportunities and risks, such as internal communications, or guiding executives and regional leaders during moments of risk with clarity, transparency, and credibility.
4. Internal Communications: Ensure Alignment with Overall Strategy. Ensure tight coordination between internal and external messaging, aligning media relations, executive visibility, and public storytelling with internal priorities and values. Develop strategy to increase awareness, understanding, and support for One KIPP priorities. Lead the charge with cross-team colleagues to develop messaging and coordinate dissemination across teams' channels.
5. Creative Services: Translate Strategy into Powerful Visuals and Storytelling. Partner with Data and Schools teams to identify and prioritize storytelling opportunities that help reinforce network-wide strategy, advance advocacy, drive enrollment, and increase fundraising. Create content that changes how people feel and think, across a variety of mediums, e.g., short video from a classroom, a national op-ed shaping the education conversation. Oversee the production and promotion of compelling stories that foster engagement on KIPP.org and social media platforms. Oversee the production of collateral in service of programmatic objectives, partnering with the Office of the President, Schools, and Talent teams to prioritize and produce well-designed materials that ensure visual and narrative consistency.
6. Enrollment Marketing: Help Families Choose KIPP. Lead network-wide student recruitment strategy in alignment with KIPP 2030 enrollment goals and sustainability priorities. Oversee a centralized national advertising hub that strategically deploys a multi-million-dollar budget to drive enrollment in 20+ regions. Support regional recruitment and marketing capacity through data-informed guidance, creative campaigns, and aligned messaging toolkits.
7. Team Leadership: Build and Lead a Best-in-Class Team. Lead, manage, and coach a high-performing and collaborative team of nine full-time staff. Foster a high-performance team culture grounded in collaboration, inclusion, innovation, and continuous learning. Lead through influence in a decentralized organization by building strong, trust-based relationships with regional Marketing and Communications leaders. Manage budgets, agencies, and vendor relationships to deliver excellent, cost-effective outcomes. Ensure clear priorities, operational excellence, and strong outcomes.

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